Crackd - the no-egg egg that's made, not laid
by Startacus Admin
Crackd is an innovative new startup from Hertfordshire that's created a plant-based substitute for people who can’t, don’t, or won’t eat eggs
Veganism is ever more popular these days, with more and more people deciding that they not only don’t want to eat animals, but they don’t want to eat anything that was produced by animals. In 2014, there were around 4 million vegans in the world, and by 2018, that number had risen to 20 million. Now in 2020, it has rocketed to 78 million vegans worldwide. With this rise, food producers have had to incorporate this into their thinking, and new brands have risen to fill the gap of a plant-based diet and lifestyle. This Christmas, many of us will be eating vegan mince pies and settling down in front of Netflix with vegan hot chocolate.
Hertfordshire-based startup Crackd is doing just that for people who can’t, don’t, or won’t eat eggs. Of course, reasons not to eat egg can go beyond choice - as many as 2% of all children are allergic to egg, and simply can’t eat it, and while this allergy often goes away towards adulthood, that’s a lot of children who can’t eat egg.
So whatever your reasons for not eating egg, Crackd has developed a plant-based, pea-protein egg substitute that they say tastes just like egg, but most importantly, behaves like egg when cooked or baked. That means cakes, cookies, omelettes, Yorkshire Puddings, and more are back on the menu without resorting to alternatives that completely change the texture and taste. And Crackd is cold-pressed, retaining flavour and nutrients, which include vitamin B12.
Crackd is a collaboration between food development consultants Bingham and Jones and fresh food supplier Noble Foods, and will be coming to shelves very soon. Specifically, it will be launching in Marks & Spencer’s and in specialist online retailer TheVeganKind this December, just in time for Christmas dinner and to catch all those New Year’s resolution vegans!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 18th November 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
