Covatic empowers media companies to leverage user context data

by Startacus Admin
Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data...

Even when users do see adverts, they are often not relevant to them, or they simply display products they have already looked at and either bought or dismissed. So, online advertising is going to have to step up its game and become more relevant and less obnoxious.
Birmingham-based Covatic has developed a platform to help with this. Their platform, Serendipity, is not just beneficial to advertisers, however - it helps the user consume just the right kind of media they enjoy, in the right amounts, at the right times.
Serendipity learns what you like - be it spy films, romance novels, and breaking news or football, coin collection documentaries, and cooking recipes - it learns when you consume these things, and it learns what else you are doing when you do so.
If you like to watch an episode of The Simpsons every morning on your 20-minute train journey, Serendipity will learn this and have it pre-loaded to your device. By learning the when, where, and what, the platform can further tailor the media it offers you by its length, ensuring that it doesn’t give you a 2-hour movie to watch in your 30-minute lunch break.
The data that Serendipity collects from you and learns about you is passed on to the broadcasters to help them tailor their service and learn about their consumers. Vitally, this information is entirely anonymous. They see commute patterns, media consumption habits, activities, points of interest regularly passed, etc., but all of the information about who these things come from stays securely on your device.
In early October, Covatic raised £850,000 in an investment round led by the Midlands Engine Investment Fund, bringing their total investment raised to more than £1.6m. This will allow the startup to bring in more talent to further improve their platform, and to expand its market.
In our busy, online world, this kind of tailored advertising and media offering is inevitable, so a startup that provides a service that not only benefits consumer as well as broadcaster, but also does so without privacy invasion and selling of personal data is one that is ahead of the game and that we think will set the standard.
If you like the sound of this startup, you might also want to read up on:
Bidooh takes it's facial analysis digital billboard advertising to South Korea
Greendeck - competitive retail intelligence using AI
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start

Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary

2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity

For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials

The innovative Italian company that has created Handshield, a hand protection wrap to protect users from bacteria and viruses

If you’re thinking about starting an ecommerce business, these tips will help you do just that...

The lowdown on Pentaform, the London-based startup that has created an easy-to-use and eco-friendly personal computer that is globally accessible
Published on: 10th November 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Alchemy Technology Services receives Bronze Diversity Mark NI Award 23rd Feb 2021 Alchemy Technology Services, the Derry-based centre of excellence for insurance software implementation receives recognition for its commitment to diversity
- Groundbreaking British inventions win global sustainability prize 23rd Feb 2021 For the first time ever, the Postcode Lotteries Green Challenge has both a British winner and runner up in the form of innovative startups SoluBlue and Jiva Materials
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer