Startacus
Join Now! /

Covatic empowers media companies to leverage user context data

Startacus RSS

by Startacus Admin

Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data...

covatic logoMaking money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users avoid those websites until the ad blocker developer upgrades the software to block the block blocker.

Even when users do see adverts, they are often not relevant to them, or they simply display products they have already looked at and either bought or dismissed. So, online advertising is going to have to step up its game and become more relevant and less obnoxious.

CovaticBirmingham-based Covatic has developed a platform to help with this. Their platform, Serendipity, is not just beneficial to advertisers, however - it helps the user consume just the right kind of media they enjoy, in the right amounts, at the right times.

Serendipity learns what you like - be it spy films, romance novels, and breaking news or football, coin collection documentaries, and cooking recipes - it learns when you consume these things, and it learns what else you are doing when you do so.

If you like to watch an episode of The Simpsons every morning on your 20-minute train journey, Serendipity will learn this and have it pre-loaded to your device. By learning the when, where, and what, the platform can further tailor the media it offers you by its length, ensuring that it doesn’t give you a 2-hour movie to watch in your 30-minute lunch break.

covatic screenThe data that Serendipity collects from you and learns about you is passed on to the broadcasters to help them tailor their service and learn about their consumers. Vitally, this information is entirely anonymous. They see commute patterns, media consumption habits, activities, points of interest regularly passed, etc., but all of the information about who these things come from stays securely on your device.

In early October, Covatic raised £850,000 in an investment round led by the Midlands Engine Investment Fund, bringing their total investment raised to more than £1.6m. This will allow the startup to bring in more talent to further improve their platform, and to expand its market.

In our busy, online world, this kind of tailored advertising and media offering is inevitable, so a startup that provides a service that not only benefits consumer as well as broadcaster, but also does so without privacy invasion and selling of personal data is one that is ahead of the game and that we think will set the standard.


If you like the sound of this startup, you might also want to read up on:

Bidooh takes it's facial analysis digital billboard advertising to South Korea

Greendeck - competitive retail intelligence using AI




Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Startacus RSS
Business DealsSubmit Your Startup
Win TicketsNetwork and Collaborate
Our Latest Features



Published on: 10th November 2018

If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.


Create an Idea!View Other Ideas, Projects or Startups
Why not Sign Up?
Create Projects
Edit Projects
Self Interviews
Self Starter of the Year
Product Giveaways
Subscribe to our Newsletter
  • Stashbee announces £1.6m funding round on Seedrs 17th Jun 2019 Stashbee, the online sharing-economy platform for storage space, has announced a £1.6m funding round on leading European investment platform Seedrs.
  • The upSTART finalists at Digital DNA 2019 13th Jun 2019 upSTART, the startup pitch competition at Digital DNA 2019 will see over 20 disruptive NI-based startups pitch to determine who will win an all-expenses paid trip to explore the New York tech scene.
  • Lloyd's Lab announces third round of applications 3rd Jun 2019 From data sharing to next generation claims, insurance industry focused tech startups are currently being sought after to join Lloyd's Lab cohort 3.
  • Startup Exhibitor package at Digital DNA 2019 28th May 2019 New startup exhibitor package at Digital DNA 2019 gives startups access to 150 Speakers, an estimated 3,000 attendees, 121 investor meetings, a startup pod to exhibit and 4 x 1 full-access exhibition tickets!
Startacus
Check us out at our Google+ page!