Connect Earth - build climate-conscious products with ease
by Startacus Admin
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London-based environmental data startup, Connect Earth helps businesses embed sustainability insights into the products they build or manage.
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Awareness of climate change and human impact on it rises every day, and with it, the number of startups created to help in whatever way they can. We have written many articles in recent months about startups finding ways to recycle previously unrecyclable plastics, offset carbon emissions, reduce the huge environmental impact of the fashion industry, help customers find the most low-impact products, and much more. The startup world is really stepping up to take on the challenge of reducing our impact. So…here’s another!
London-based environmental data startup Connect Earth has created a way for banks, fintech businesses, and green-aware businesses to show to their customers the carbon impact of their spending. This comes in the form of an API solution that calculates this carbon impact using carbon accounting standards and an open carbon portal that allows access to carbon insights pulled from thousands of products and companies.
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Emissions data can be embedded into websites and apps to give customers insight into the impact of products or of - in the case of a banking app, for example - their overall spending habits, so that they can make better, informed decisions and be more environmentally conscious. It can also improve trust and appreciation in a business to see this kind of care put into their service.
In March, Connect Earth announced that they had raised $1.8 million in a pre-seed round led by Mustard Seed MAZE, Market One Capital, D2, Plug and Play, Entrepreneur First, and Venista Ventures, as well as angel investors. For a while now, the startup has been a part of the Elevator Lab Partnership Program (powered by Raiffeisen Bank International) and is working with US-based challenger bank Cogni, and now this funding will be used to expand their wealth of data, build their team, and gain further traction.
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Published on: 3rd May 2022
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