Conference Urges 'Big Data' Revenue Boost

by Startacus Admin

Belfast has just played host to a Big Data conference, where local businesses have been urged to increase their revenues by making the most of ‘big data analytics’. Big data is something that you are going to hear more and more about, as the world of enterprise seeks to constantly find new ways of boosting takings; it is likely big data will play a key role in this.

In a nutshell, big data analytics is the process of examining large sets of data to uncover hidden patterns, market trends, and other useful business information that would otherwise have been almost impossible to spot. It is already used very widely within a number of industries, but it is thought that its role in enterprise is only going to increase over the coming years.

Visitors to the Big Data Week conference in Belfast were treated to talks from global giants including HP, Sky, Amazon Web Services, Royal Mail and JustGiving who detailed and explained how significant big data analysis is becoming within so many industries. For the majority, at the moment, big data is an untapped resource with huge potential benefits for those willing to go after it.

The conference, which was attended by 300 delegates, sits alongside a global programme of events taking place in London, Los Angeles, Kuala Lumpur, Washington, Berlin, Lagos and Madrid, as part of Big Data Week.

Dr Stephen McKeown CEO of Analytics Engines, who organised the Belfast event said: "It is vitally important for organisations to manage and exploit their data rather than let it sit unmanaged and silo-ed within the organisation. Proper exploitation of data can improve security, efficiency and revenues of a business”.

He added: “Speakers here are from all over the US and Europe, and are joining leading figures from the Northern Ireland business community. Belfast is fast being recognised as one of the top five cities in the UK for data, digital technologies and analytics. The Big Data Week conference not only benefits local businesses but it also aims to offer a platform to further enhance this region's international reputation in the sector."

It’s a rather exciting topic for us, because it sits at the intersection between enterprise and technology, and is a really good example of how burgeoning technologies are continuing to create fantastic opportunities for both traditional and digital businesses alike.

For further information about Big Data Week visit the website, follow the Twitter hashtag #bdwbelfast or check out this short soundcloud interview with David Kemp from HP

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Published on: 28th April 2015