Collider13 - Productive collaboration between start-ups and brands
Those of you with super-long elephant style memories will no doubt remember that last October we featured an exciting accelerator programme called Collider12, which aimed to assist creative marketing startups through mentorship and collaboration with existing brands. This year, the accelerator returns under the fitting name of Collider13 and will operate under the same premise, specifically focusing on startups which set out to solve some of the problems faced by brands.
*Disclaimer...This accelerator programme is only open to companies registered in England, but never fear Scotland, Northern Ireland, Republic of Ireland and Wales - Startacus will have plenty others for you coming up soon!
Who are they looking for?
Specifically they are seeking applications from startups who want to help other brands achieve marketing goals, business growth and better connections with their consumers through digital and creative technology, or as Collider 13 would have it `B2Brand` startups. Ideally applicant businesses should have no more than three founding members with a mix of creative and technical experience and because the programme is facilitated partially by the Regional Growth fund they particularly welcome applications from outside of London.
What will your company get?
The programme will take on 10 startup businesses and focus on assisting them in 3 key areas: money, mentoring and market access. First off, there's a whopping £60K investment (for 15% equity) in each business as well as brokers to help raise more capital, accountants to manage it for you and an interest free loan of £40K.
The 10 successful startups will embark on a year in which their business will be developed and refined in collaboration with a dedicated mentor and industry experts (just as you would expect from an accelerator). But...here's the exciting bit - for a 13 week period during the programme the startups will be given the opportunity to work intensively alongside (or rather `collide with`) existing brands to test their product/service, increase its market readiness and to perfect the company’s sales pitch.
The programme will culminate in ensuring that the startups have the ability to continue to grow and develop their business in the future, through mentoring in fund-raising, negotiation and providing introductions to industry specific investors.
The Small Print
Nothing terrible, but as you can imagine there are a number of provisos and conditions which your business must meet or adhere to in order to take part. As the old adage goes, nothing in life is free, and this year long programme costs £30,000 (which can be taken from the £100,000 investment.) However, don’t let that put you off as Collider13 offers significant bang for your buck (sorry, I couldn’t resist!)
For the full terms and conditions please visit the Collider13 website where you can also submit your application (N.B. The closing date is the 14th October)
Not quite the accelerator programme for you? We'll have plenty more to tempt you with soon so keep your eyes peeled!
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