Coffee Subscription Service Raises £4 Million
by Startacus Admin
Who doesn’t love the smell of fresh coffee in the morning? It’s the perfect way to kickstart your morning, and it smells good too! If you love coffee as much as we do here at Startacus then you may be interested in hearing about Pact, an inventive coffee delivery service that just keeps moving up!
Pact are a London-based subscription coffee startup which was founded in 2012 by Stephen Rapoport after he got sick and tired of buying main-brand coffee that didn’t have the ‘kick’ he was looking for, so he decided to do something about it – and thank God he did – because Pact was born! Within just three days of coming up with the idea, Stephen was already sending off his first bag of coffee! For a while, Pact was a one man job; Stephen continued to work in his kitchen, roasting and packaging those fresh coffee beans all by himself.
Now, the company has over thirty staff members and they are on a mission to get the UK drinking better coffee. It certainly seems to be going well as a whopping 30,000 cups of Pact coffee are now drunk every day, that’s a lot of coffee beans! To do this they ensure that coffee beans of the highest quality are available to everyone.
What makes Pact so great? Well, for starters, their coffee is bought directly from some of the best farmers from around the globe and they offer a wide variety of different flavours, such as milk chocolate-covered cherry, rich, heavy fig and hazelnut and chocolate covered toffee - yummy! The coffee beans are then roasted in small batches to ensure the best possible flavour. After all, fresh roasted coffee always tastes (and smells) better! Now, thanks to Pact, it’s right at our fingertips…
Pact also ensure that the process is as easy as possible for their customers, so much so that they’ll even grind your beans to suit the coffee machine that you use at home, and they will grind your beans minutes before they send them in special valve bags, meaning that your coffee stays fresher for longer - now that’s fantastic customer service!
Despite all the perks, you might still be asking why you should bother ‘upgrading’ from the main brand instant coffee that a lot of people are familiar with, and according to Pact the answer is simple; unlike supermarket brands, Pact makes sure to put the roast date on all of their bags and they can absolutely guarantee that you will receive your fresh coffee within seven days of roasting, and we can bet that you’ll certainly be able to taste the difference!
To date, Pact have raised $4 million in venture capital and have received funding from various different investors including Connect Ventures and MMC Ventures in order to help them upscale so that they can meet demands and still offer a flexible and friendly service to their customers. 
Pact's hard work seems to be paying off, and it is evident that thanks to the capital they have raised, they have been able to expand and make their mark on the world of business. They were able to do this by putting an empahsis on their uniqueness and the quality of their product. After all, they do ensure that your coffee beans suit your very own coffee machine! Clearly times are changing, as before now the only thing a subscription got you was your favourite magazine or newspaper.
In order to have a successful subscription based company, a focus must be placed on various different aspects, such as convenience, variety and simplicity -- these are all things that are absolutely vital for Pact. As well as this, it means there is a continuing relationship with customers, a chance to build a rapport with them.
Pact have certainly done a fantastic job of paving the way for subscription based companies and are a perfect example of a company who is part of a larger shift from product economy to subscription economy. In short, anything is possible, as long as you have an idea and you put your mind to it!
If you’re interested in starting a subscription with Pact coffee, you can do so by visiting their website here - just be sure to let us know what you think!
You can find us on Facebook, Twitter or you can email us! Thanks a latte for reading!
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Published on: 10th March 2015
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