Cleaner Seas Launch Investment Round to help address ‘Unprecedented’ levels of Ocean Microplastics

by Startacus Admin
Green tech startup Cleaner Seas, aiming to raise £1m investment to further develop its innovative approach in tackling microplastic pollution in the world’s oceans.
A green technology company has today launched a significant investment round to help further develop its innovative approach in tackling microplastic pollution in the world’s oceans. Cornwall-based Cleaner Seas Group, creators of an internationally patent pending retro-fit and integrated filter that fits all washing machines and captures and recycles microfibres as small as one micron, is aiming to raise £1m through a private investment and crowdfunding campaign.
The retro-fit plug and play closed loop system consists of a self-powered filter that requires no mains power and a recyclable cartridge which captures up to 700,000 harmful microfibres each time a washing machine is used, preventing them from being released into the environment.
With an estimated 1.4 million trillion microfibres in our oceans, microplastic pollution is one of the biggest unregulated environmental issues facing the planet. Its impact on marine life has been well-documented. Plankton have long been consuming microfibres which can contain cancer-causing chemicals and these are now being found within our food chain. Earlier this year microplastics were also discovered for the first time in human blood and lungs raising further concerns about their direct impact on human health and wellbeing.
Cleaner Seas Group will launch its microfibre filtration system, affordably priced at under £90, via distributors and directly to UK consumers later this summer. The team is also in a second round of testing with a global washing machine manufacturer, focused on supplying the technology within new models. The company is forecasting its initial projected revenues of around £1.3m this year to rise substantially to more than £45m by 2025 on the back of growing consumer demand and action by the international community aimed at reducing microplastics pollution.
France has introduced legislation for mandatory filters to be fitted on all new washing machines by 2025 while a new Bill requiring similar measures within the UK is currently progressing through Westminster. As a member of the All-Party Parliamentary Group on Plastics, Cleaner Seas played a key role bringing this proposed legislation forward.
The company’s founders include its CEO Dave Miller; James Sirmon, Chief Technical Officer; Avril Greenaway, Chief Marketing Officer; and Graham Skelton, Chief Commercial Officer. The investment round will go towards building manufacturing capacity and bolstering the team to support global growth of the business.
Cleaner Seas CEO Dave Miller said: “We founded our business on the urgent need to address the unprecedented level of microplastics in our oceans and have developed innovative and easy-to-use technology that will make a huge impact in this quest. Our microfibre filtration system has a 90% plus capture rate removing plastic waste particles as small as one micron from a washing cycle, preventing these from escaping into our environment where they are having such a grave impact.
“With a growing movement that includes consumers, goods manufacturers and governments wanting to address the impact of microplastic pollution, our offering provides an ideal and affordable solution. Our innovation enables anyone, from a small household to the head of a global company, to play a part in reducing the level of microfibres in our oceans.”
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.

The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!

Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.
Published on: 8th June 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.