Choosing An Outsourced Creative Expert: A Beginner’s Guide

by Startacus Admin

There are hundreds of different outsourced solutions that start-ups can choose to save themselves
time and money, and even more providers on the market. As such, you need to make sure that you choose the right service provider that will offer you the support that you desire. When it comes to choosing a creative expert, be it a designer, copywriter or photographer, it can be tough to find the individual or team that works well for you.

These creative capabilities are essential for any business that wants to create effective online and offline marketing strategies that will drive their start-up forward. However, in-house creative teams are expensive, so for the first few years, you’ll need to find the right outsourcers for your projects. To help here’s a handy guide to choosing the right creative experts for your small business so that your projects run without a hitch.

Perhaps Avoid Freelancer Platforms

Freelancer platforms might seem like a cost-effective solution, but they’re often not good for freelancers or businesses. As freelance creatives have to pay to use these platforms and are expected to charge as little as possible, they often have to spend as little time as possible on their work. As a result, you might receive a poor-quality solution that doesn’t meet your needs.

Try Using Social Media

It might sound unprofessional, but social media is actually a great way to connect directly with freelance creative experts and many freelancers choose to advertise their work on these platforms to earn commissions. Consider using a professional social media platform, like LinkedIn, to find out more about their experience. If you want to see examples of their work, then you might want to consider a more visual medium, such as Instagram. You can then private message them or find out their contact information and reach out to them.

Consider Working With A Full-Service Agency

Working with an individual is great for a small project, but if you need a wide range of materials and want to build a long-term relationship with your outsourced creative team, then consider working with a full-service agency. If you are looking for a free consultation before you invest, digital marketing agencies like Burst Creatives will offer that to best understand if and now they can help.

Ask To View Their Portfolio

When you first start connecting with creatives, you should ask to see examples of their past work. These examples will help you to find the individual or team that can deliver what you are looking for, both in terms of quality and style. Ask for several examples, not just one or two, so that you can see a selection and make an informed decision.

Create A Comprehensive Brief

Once you’ve found the perfect creative team to support your business, you need to make sure that you give them a comprehensive brief that allows them to exercise their creativity and still make the solution that you expect. Learn how to write a creative brief, so you can save yourself time reviewing and editing your marketing materials once they’ve been delivered by your outsourced creative team.

Creative services, such as copywriting and design, can be expensive, so if you choose the wrong creative team, then you might find that you make a costly mistake. This article should help you to find the right team the first time around so that you can save money and still get the perfect marketing materials for your new business.

 

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #
• #creatives
• #freelancers
• #design
• #social media

Published on: 27th August 2020