Choose Love, the pop up shop selling products for refugees

by Startacus Admin

"Shop to your heart’s content, leave with nothing, and feel great" via Choose Love, the London pop up shop where you can buy real products for refugees.

Choose Love is the world’s first shop where you can buy real products for refugees - from emergency blankets to school bags and medical equipment.

All funds raised will go directly to Help Refugees, a pioneering organisation working on the frontline of the refugee crisis in Europe and beyond, supporting their work across Europe and the Middle East. 

Founded in 2015 as part of a grassroots movement of volunteers, in just two years they have become one of the most prominent and effective humanitarian aid organisations working directly with refugees.

Created by creative social good collective Glimpse, the pop-up store (Location: 18 Broadwick St, Soho, London W1F 8HS) has been donated free of charge by Shaftesbury – a Real Estate Investment Trust. It will showcase a range of items that represent the three phases of a refugee’s experience: Arrival, Camp and The Future. The curated selection of items, such as blankets and gloves, are all items distributed by Help Refugees on the front lines of the refugee crisis. Each item on sale is accompanied by short stories about how and why it was chosen.

Visitors to the store simply take an item’s tag to the till or buy directly from one of the store staff. Along with their purchase, visitors can find out about the work of Help Refugees through the charity’s staff.

The items on sale will include emergency blankets, children’s shoes, warm socks, mobile phone credit and more. Costs will range from £4.99 to £499 – to ‘buy the store’.

Through December a passers-by can also expect surprise celebrity staff, events and special promotions.

If you cannot make it into the London pop up over the next few weeks, why not head on over to their online store when you can buy all the items online - where the same good intention applies. 

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #choose love
• #pop-up
• #pop up
• #popup
• #refugees
• #social good
• #help refugees
• #
• #ecommerce
• #social impact

Published on: 28th November 2017