Businesses with a difference leading the way in growth stakes
by Startacus Admin
Even though the downturn ended quite some time ago, trading conditions are still pretty tough for many 
businesses throughout the US. Companies large and small appear to be fighting a losing battle against low consumer confidence, stagnant wages and expensive overheads. However, there is a small yet significant band of enterprises who are managing to swim against the tide, but how?
These companies manage to sell products and/or services which occupy a niche market almost on their own, while their images are also anything but conventional. Irrespective of how different they are, they are managing to grow at extraordinary rates, seeing revenue treble, quadruple or expand by even more in a three-year period. We look at a few examples of these businesses.
Men and boys
Selling a diverse and unique range of novelty gifts for men including cocktail shakers and golf-themed barbecue utensils, HomeWetBar have followed this template expertly. In the past three years, revenue has shot up by around 750%, owing to some degree an increase in demand for quirky gifts that men are likely to love.
Keith Winter (CEO of Homewetbar) said “This business was born out of my passion for high-quality home entertaining, and we will continue to provide the most unique products to our customers and bring jobs to the Oklahoma City area.”
From adults to kids, Superfly Kids might seem like an ordinary fancy dress retailer, going on what you might see on their homepage. However, aside from all the fancy dress costumes kids could possibly want to wear for birthday parties and other occasions, they also sell customised superhero capes exclusively for younger children.
Tech to the fore
Goal Zero is one business which is using unique technology to help boost its profits. The company create solar power generators to fire up domestic appliances such as refrigerators as well as smaller gadgets like smartphones and tablets. Surfing the green wave, they have managed to make their expertise count as far as revenue growth is concerned.
Another firm using their tech expertise to their advantage is Lumosity. Developing brain-training games for a variety of platforms including smartphones, they also work alongside universities in researching cognitive development in adults. The latter helps a great deal with the former, giving them an almost fool-proof business plan.
If you like this post - you might also like; That’s so crazy - it might just work! Some of the worlds most bizarre businesses...
Join Startacus - the Self Start Society!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 5th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
