Businesses with a difference leading the way in growth stakes
by Startacus Admin
Even though the downturn ended quite some time ago, trading conditions are still pretty tough for many 
businesses throughout the US. Companies large and small appear to be fighting a losing battle against low consumer confidence, stagnant wages and expensive overheads. However, there is a small yet significant band of enterprises who are managing to swim against the tide, but how?
These companies manage to sell products and/or services which occupy a niche market almost on their own, while their images are also anything but conventional. Irrespective of how different they are, they are managing to grow at extraordinary rates, seeing revenue treble, quadruple or expand by even more in a three-year period. We look at a few examples of these businesses.
Men and boys
Selling a diverse and unique range of novelty gifts for men including cocktail shakers and golf-themed barbecue utensils, HomeWetBar have followed this template expertly. In the past three years, revenue has shot up by around 750%, owing to some degree an increase in demand for quirky gifts that men are likely to love.
Keith Winter (CEO of Homewetbar) said “This business was born out of my passion for high-quality home entertaining, and we will continue to provide the most unique products to our customers and bring jobs to the Oklahoma City area.”
From adults to kids, Superfly Kids might seem like an ordinary fancy dress retailer, going on what you might see on their homepage. However, aside from all the fancy dress costumes kids could possibly want to wear for birthday parties and other occasions, they also sell customised superhero capes exclusively for younger children.
Tech to the fore
Goal Zero is one business which is using unique technology to help boost its profits. The company create solar power generators to fire up domestic appliances such as refrigerators as well as smaller gadgets like smartphones and tablets. Surfing the green wave, they have managed to make their expertise count as far as revenue growth is concerned.
Another firm using their tech expertise to their advantage is Lumosity. Developing brain-training games for a variety of platforms including smartphones, they also work alongside universities in researching cognitive development in adults. The latter helps a great deal with the former, giving them an almost fool-proof business plan.
If you like this post - you might also like; That’s so crazy - it might just work! Some of the worlds most bizarre businesses...
Join Startacus - the Self Start Society!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
New research from Corporate Coach Group reveals the UK's most ambitious cities and includes top tips on how to make 2021 your best year ever when it comes to achieving your goals
The accolade this week goes to MyPlasticDiary, an innovative app which will enable you to track, understand and reduce your plastic footprint
The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
The lowdown on the Japanese robotics startup that has created Qoboo, a therapeutic robot in the form of a cushion with a tail
The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
10 startups solving challenges the aerospace sector faces are selected for the latest ATI Boeing Accelerator. We took a look at the cohort
Whether you're recruiting for a small tech startup or a large well-established organisation, these tips will help you stay on top of your game
The lowdown on the innovative EdTech app Tappity that's on a mission to help kids learn about science in a way they'll actually enjoy...
AlphaBeats is a startup that's created an innovative way to help us all us fight stress while we unwind listening to our favourite music
Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
Published on: 5th March 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Where are the UK’s most ambitious people in 2021? 21st Jan 2021 New research from Corporate Coach Group reveals the UK's most ambitious cities and includes top tips on how to make 2021 your best year ever when it comes to achieving your goals
- No-Code Chatbot Builder Landbot Secures $8M Series A 20th Jan 2021 The innovative Spanish startup raises major funding to scale its team and help more businesses design smarter automated conversations with customers
- Supporting disadvantaged children with their online learning 19th Jan 2021 The EverLearner launches a GoFundMe campaign to help disadvantaged children in the UK who are struggling to complete their online learning
- Insurtech startup, Nayms Closes £1.5m seed round 15th Jan 2021 Major seed investment secured by the innovative Insurtech startup Nayms to assist with developing further pilot programs and building its customer base
