Business signage considerations

by Startacus Admin

Getting a business up and running is a huge task. So, it is not really surprising that some things get totally forgotten. One of those things is signage. As you will see, it is surprisingly important, so it is something that you definitely need to pay attention to and work to get right.

Specialist online retailer mydoorsign sell hundreds of different signs. Here they share these tips:

Health and safety signage

By law, business and building owners are required to put up warning and hazard signs. This is the only way they can fully comply with health and safety regulations. Exactly what signage you need to put up is dependent on the rules that apply where your business premises are located. It also depends, in part, on which industry you are involved in.

You can find out what you need from the relevant government website, or from a trade association website. The best signage retailers also provide advice to both existing and potential customers. 

Alternatively, you can use a signage audit tool like the one you can download here. If you do choose to do that, just be sure that the checklist is up to date. Health and safety regulations can change, so there is always a risk that you will miss something important by using an out of date list.

Guidance signs

In the workplace, guidance signs are a good way to remind your employees of important instructions. Usually, it is best to create these types of signs yourself using a printer and a laminator. At least initially, later, when you are sure that the instructions are helpful and make sense you can get them professionally printed up. The best business signage companies are usually equipped to do this for you.

Labeling signage

Most businesses also need some sort of labeling signage. At the very least, doors need to have signs that explain what the room is for or who the office belongs to.

Signs that provide directions

It is also a good idea to provide some directional signs. This stops staff and visitors from getting lost. Saving them time and the frustration of not being able to find what they want.

Marketing signs

Signs are a great way to direct customers to special offers and make it easier for them to find what they want to buy. The better your marketing signage is the more you will sell. 

It is important to regularly audit it to make sure that it is up to date and fulfills its function. It is all too easy to forget to update your signs after you have moved things around. This is the kind of mistake a regular shop or factory floor signage audit will pick up.

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• #planning
• #business signage
• #signage
• #

Published on: 7th January 2020