Building Your First Magento Store From The Ground-Up And Getting It Noticed

by Startacus Admin
With the world in lockdown as a result of the Coronavirus pandemic, the retail market has experienced a fundamental shift over recent months.
Physical retail stores have encountered a slump in sales, while eCommerce sales are at an all-time high.
While the UK and other countries around the world are reopening, many consumers remain cautious about venturing out of their homes and are instead committed to enjoying the convenience of online shopping.
As such, creating a popular eCommerce store has become a priority for many budding entrepreneurs and seasoned business leaders looking to pivot their existing retail company.
If you’re looking to move your business online, or start a profitable online store, then you need to choose an eCommerce platform.
One popular choice is Magento, which has a simple interface and makes creating your dream eCommerce store quick and easy.
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
Learn About Magento
Magento is an innovative platform that allows you to create your own online shop or eCommerce store. The first stage of building your Magento store is to learn about the platform and how it works. Once you have a general overview, you can decide if you’re going to create and manage your store yourself, or if you’re going to outsource the job to a specialist.
Choose A Theme
Like WordPress, WooCommerce and other website creation platforms, Magento allows eCommerce creators to select from a wide range of pre-made themes. You can customise these themes to suit your business and branding. You can even create your own theme, although this does require a lot of technical skill. If you’re working with a Magento specialist to get your store up and running, then consult with them about their skill level and what they can create for you. If you’re creating your own store, then choose a theme and adapt it to your preferences and business branding.
Partner With A Specialist eCommerce Marketing Agency
Marketing your new Magento store and getting it to the top of relevant search results requires skill and experience. Whether it be Search Engine Optimisation (SEO), Pay Per Click, Social Media or any other form of internet marketing, considering all available options is a must to get your Magento store noticed. If this is your first eCommerce website, then it might be a good idea to partner with an experienced and marketing agency to build its brand and get it noticed by your target market. One example of a UK based agency who specialise in Magento development and marketing is Opace, who have over 10 years of experience in internet marketing and specifically in supporting eCommerce clients. Specific eCommerce experience can be key.
Add Extensions To Enhance Your Store
Magento offers thousands of extensions to help eCommerce store owners to customise their site and quickly add the capabilities they need. Some of these extensions are free, while others cost money to download and add to your site. Read reviews of the extensions that you’re considering adding to your store so that you can find the perfect extensions and create the unique shopping experience that your clients will enjoy.
Keep Up To Date With The Latest Developments In The Magento Space
The Magento landscape is continuously evolving, with new plugins, themes and updates being released regularly. As a Magento store owner, you need to make sure that you’re constantly adapting to the latest developments on and around the platform. Follow popular Magento blogs and forums to keep your finger on the pulse of the latest developments in this market and ensure that your store is always at the very cutting-edge of the eCommerce market.
Building your first Magento store from scratch and achieving the success you need can be a challenge, but by using these tips, you can make informed decisions and, hopefully, build a prominent eCommerce business.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Cambridge-based startup, CardiaTec Biosciences raises investment to support further development of its mission to develop the next generation of cardiovascular disease targets.

Raise Ventures on a mission to empower the next generation of business leaders and founders with the launch of their pioneering Emerging Leaders Summer School.

The recipients of the 2022 Ulster Bank Enterprise Fund are announced, each aiming to promote and encourage entrepreneurship amongst underrepresented groups.

Leading disability-focused organisations join forces to launch the #Access2Funding campaign - calling on the VC and investment community to improve the representation, opportunities presented to and experience of disabled founders.

WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.

The lowdown on Studeo, the edtech startup that has created a video learning app in order to democratise elite tutoring.

The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.
Published on: 1st July 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- CardiaTec Biosciences Secures £1.4m to combat cardiovascular diseases using Artificial Intelligence 6th Jul 2022 Cambridge-based startup, CardiaTec Biosciences raises investment to support further development of its mission to develop the next generation of cardiovascular disease targets.
- Raise Ventures pioneer an Emerging Leaders Summer School 6th Jul 2022 Raise Ventures on a mission to empower the next generation of business leaders and founders with the launch of their pioneering Emerging Leaders Summer School.
- Ulster Bank Funds Diverse Entrepreneurship 5th Jul 2022 The recipients of the 2022 Ulster Bank Enterprise Fund are announced, each aiming to promote and encourage entrepreneurship amongst underrepresented groups.
- New campaign launches to address disproportionate lack of support for disabled entrepreneurs. 5th Jul 2022 Leading disability-focused organisations join forces to launch the #Access2Funding campaign - calling on the VC and investment community to improve the representation, opportunities presented to and experience of disabled founders.