Building Your First Magento Store From The Ground-Up And Getting It Noticed

by Startacus Admin

With the world in lockdown as a result of the Coronavirus pandemic, the retail market has experienced a fundamental shift over recent months.

Physical retail stores have encountered a slump in sales, while eCommerce sales are at an all-time high.

While the UK and other countries around the world are reopening, many consumers remain cautious about venturing out of their homes and are instead committed to enjoying the convenience of online shopping.

As such, creating a popular eCommerce store has become a priority for many budding entrepreneurs and seasoned business leaders looking to pivot their existing retail company.

If you’re looking to move your business online, or start a profitable online store, then you need to choose an eCommerce platform.

One popular choice is Magento, which has a simple interface and makes creating your dream eCommerce store quick and easy.

In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.

Learn About Magento

Magento is an innovative platform that allows you to create your own online shop or eCommerce store. The first stage of building your Magento store is to learn about the platform and how it works. Once you have a general overview, you can decide if you’re going to create and manage your store yourself, or if you’re going to outsource the job to a specialist.

Choose A Theme

Like WordPress, WooCommerce and other website creation platforms, Magento allows eCommerce creators to select from a wide range of pre-made themes. You can customise these themes to suit your business and branding. You can even create your own theme, although this does require a lot of technical skill. If you’re working with a Magento specialist to get your store up and running, then consult with them about their skill level and what they can create for you. If you’re creating your own store, then choose a theme and adapt it to your preferences and business branding.

Partner With A Specialist eCommerce Marketing Agency

Marketing your new Magento store and getting it to the top of relevant search results requires skill and experience. Whether it be Search Engine Optimisation (SEO), Pay Per Click, Social Media or any other form of internet marketing, considering all available options is a must to get your Magento store noticed. If this is your first eCommerce website, then it might be a good idea to partner with an experienced and marketing agency to build its brand and get it noticed by your target market. One example of a UK based agency who specialise in Magento development and marketing is Opace, who have over 10 years of  experience in internet marketing and specifically in supporting eCommerce clients. Specific eCommerce experience can be key. 

Add Extensions To Enhance Your Store

Magento offers thousands of extensions to help eCommerce store owners to customise their site and quickly add the capabilities they need. Some of these extensions are free, while others cost money to download and add to your site. Read reviews of the extensions that you’re considering adding to your store so that you can find the perfect extensions and create the unique shopping experience that your clients will enjoy.

Keep Up To Date With The Latest Developments In The Magento Space

The Magento landscape is continuously evolving, with new plugins, themes and updates being released regularly. As a Magento store owner, you need to make sure that you’re constantly adapting to the latest developments on and around the platform. Follow popular Magento blogs and forums to keep your finger on the pulse of the latest developments in this market and ensure that your store is always at the very cutting-edge of the eCommerce market.

Building your first Magento store from scratch and achieving the success you need can be a challenge, but by using these tips, you can make informed decisions and, hopefully, build a prominent eCommerce business.  

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Published on: 1st July 2020