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Bubo - AI innovation for wholesalers

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by Startacus Admin

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AI innovation for wholesale and distribution businesses. The lowdown on Bubo AI, the Yorkshire-based startup that's using AI to create value-based pricing for wholesale and distribution businesses.

bubo featureAnyone who has offered services or sold products in practically any capacity has probably known the struggle of deciding what to charge. Most of us want to make a profit, obviously, without hurting our customers’ pockets too much. Depending on what you are offering, there may be fluctuating prices in the industry, the cost of manufacturing your product rising and falling at the drop of a hat.

We don’t want to keep our customers guessing with constant price changes, yet we do want to keep on top of things and ensure that we’re always competitive (and always paying the bills!), so there must surely be a way to do so without spending our days with a calculator in our hands?

It’s lucky you asked, today of all days, because today we are looking at Yorkshire-based startup Bubo.AI and their price optimization technology and strategies to create intelligent price recommendations.

Bubo AIAs given away by the name, theirs is an artificial intelligence-driven, customer value-based solution for both wholesale and distribution that uses both price recommendation and continuous optimization models which are designed to handle complexity and scale.

The AI analyses customers’ behaviour, learning what they are comfortable paying and uses this in its price recommendations, balanced by what you are comfortable charging.

The startup doesn’t just give you the software and let you get on with it; they also offer a range of training, consulting, and performance management services to help you make the absolute most of Bubo.AI. This includes any training required for the development of your team, capacity building, and expert advice on your strategic pricing.

In June, Bubo.AI announced that it has raised €720k in funding from NPIF – Mercia Equity Finance. It is using this funding to accelerate its development and expand in Europe and the US.

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Published on: 5th July 2020

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