Branswer - branded content made easy

by Startacus Admin

Branswer - Creating branded content is easy thanks to this innovative startup...

For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital.

Brand isn’t just a good name and logo, it’s your business’s personality, the way it interacts with customers existing and potential. Just like keeping personal friends, your business keeps its audience through a consistent, likeable, interesting brand. So how do you balance lack of time with necessity of on-brand content?

Leeds-based startup Branswer has developed a platform to help businesses with this very issue. Branswer is essentially a virtual consultant for creating your press releases and a social media plan, while keeping on-brand in a tone that is right for your audience.

The platform uses AI insights and automation to carry out this process. It offers advice and formats your content, and ensures that you deliver the core of your message as intended.

In this way, Branswer allows you to spend as little time as possible on your content while keeping it on-brand and meaningful, delivering the kind of content that you want and that your audience deserves.

Branswer’s founder, Kayla Herbert, has been shortlisted in the Innovation Entrepreneur of the Year category for this year’s NatWest Great British Entrepreneur Awards, competing against 7 other entrepreneurs. The finals will be held on 15 November in Manchester.

As a heavily content-oriented platform ourselves, we understand how much time it can take to put together content and the importance of keeping it on-brand and consistent. For any business, particularly startups, who do not have the time or budget to dedicate to content, Branswer provides a very helpful, supportive, and easy to use solution that we think will be of great help to many.

If you like the sound of this startup, you might also want to read up on: 

Hike - the SEO platform built for startups that allows you to optimise your site and content aimed at saving 75% on annual SEO costs.

Continually wants to help you convert website visitors into customers.

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Published on: 15th October 2018