Brandyfloss - retail marketing made easy
by Startacus Admin
Warning: the following contains no traces of either brandy or floss.
Marketing is one of the most difficult parts of any business in which a product must be sold. In theory, the hardest part of the job should be developing the new product and bringing it to market. In reality, it doesn’t matter how good your product is if no one ever hears about it, or the wrong people are hearing about it, and it’s left to chance that people will stumble across it on the shelf as they pass.
Brandyfloss is a startup based in Carlow, Ireland, that simplifies the process of segmenting customers for better targeted marketing.
The web-based software accesses the client’s sales data and produces an optimised customer group based on the product the client wants to promote. It includes relevant, up-to-date insights for that group, helping the client create a tailored marketing campaign for their most likely consumers.
According to Brandyfloss, traditional segmentation could take up to weeks and 
involves plenty of guesswork; however, their software bases its results on individual customers’ data, making it more accurate, and because it can process 10 million lines of data in 0.4 seconds, it’s a little bit faster.
The speed is certainly a great benefit, but imagine seeing your unsubscribe numbers plummet because your marketing material is going only to those who will appreciate it, those for whom it is relevant, and those who are more likely to act on it.
There are some downsides - not for those who use it, but for those who can’t use it. The software is best suited to bigger retailers with a customer database of over 40,000, 500,000 product sales a year, and of course a database that actually links customers with their purchases. So indie authors and crocheters may need to look elsewhere for their marketing needs.
Still, if Brandyfloss can prove themselves invaluable to big retailers - and with the time-saving and potential conversion rates, we’d be surprised if they didn’t - who’s to say what the next iteration of Brandyfloss will be able to achieve.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Bring! is a digital grocery tool that simplifies grocery shopping for you and anyone you are shopping for.
In a bid to help brands during the current pandemic, the GreenJinn grocery app makes some rapid changes to its service
Coronavirus & furloughing employees. Nichola Hailes of Payfit looks to answer some of the most frequently asked questions about the job retention scheme.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
The Belfast-based startup that provides a fully managed 24/7 Software-as-a-Service (SaaS) for securely storing and sharing assets, packages and containers.
The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
Darren Hockley, MD of Delta International on how millennials may be helping businesses face the current COVID-19 pandemic
The innovative startup that's enabling businesses to connect with their customers via personalised handwritten communication
The lowdown on the Estonian startup that has created a multiplayer game to help kids practice math facts in a fun way...
Published on: 11th February 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
- Positive-ish reaction from small business and startup community to UK Chancellor’s Corona budget 11th Mar 2020 New UK Chancellor Rishi Sunak just delivered his first UK Budget. We took a look at first reactions from small business and startup leaders.
