Brandyfloss - retail marketing made easy

by Startacus Admin
Warning: the following contains no traces of either brandy or floss.
Marketing is one of the most difficult parts of any business in which a product must be sold. In theory, the hardest part of the job should be developing the new product and bringing it to market. In reality, it doesn’t matter how good your product is if no one ever hears about it, or the wrong people are hearing about it, and it’s left to chance that people will stumble across it on the shelf as they pass.
Brandyfloss is a startup based in Carlow, Ireland, that simplifies the process of segmenting customers for better targeted marketing.
The web-based software accesses the client’s sales data and produces an optimised customer group based on the product the client wants to promote. It includes relevant, up-to-date insights for that group, helping the client create a tailored marketing campaign for their most likely consumers.
According to Brandyfloss, traditional segmentation could take up to weeks and involves plenty of guesswork; however, their software bases its results on individual customers’ data, making it more accurate, and because it can process 10 million lines of data in 0.4 seconds, it’s a little bit faster.
The speed is certainly a great benefit, but imagine seeing your unsubscribe numbers plummet because your marketing material is going only to those who will appreciate it, those for whom it is relevant, and those who are more likely to act on it.
There are some downsides - not for those who use it, but for those who can’t use it. The software is best suited to bigger retailers with a customer database of over 40,000, 500,000 product sales a year, and of course a database that actually links customers with their purchases. So indie authors and crocheters may need to look elsewhere for their marketing needs.
Still, if Brandyfloss can prove themselves invaluable to big retailers - and with the time-saving and potential conversion rates, we’d be surprised if they didn’t - who’s to say what the next iteration of Brandyfloss will be able to achieve.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Artificial intelligence platform Ricochet is on an AI mission to find new business leads that fit the needs of your company.

From understanding more about how a business can invoice effectively to avoid late payments, to what debt recovery means, to how to take legal action against overdue debt.

The challenges of working with a business partner or another co-founder, as told by 12 of the UK’s top startup co-founders

This February 12th & 13th, global pre-accelerator program Startup Boost, will host a virtual demo day from their 'Fall programs' in Detroit, Dublin, Los Angeles, and New York.

Minute is an app that allows you to watch quality short films, tailored to the time that you have available. We took a look at this early-stage startup with a big vision.

Migrants are gonna surround us, With ideas! We take a look at Startup Weekend Dublin immigration...

Five reasons why every business could consider investing in coaching for their sales team.

The FinTech and PropTech startup which rewards tenants with improved credit for on-time rent payments...

SportTech Belfast startup Pitchbooking, secures £250k investment to help become the market leader in sports facility management.

From understanding more about supplier and business customer negotiations, to contracts, understanding heads of terms, to what should be included in a terms of contract.
Published on: 11th February 2018
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Weekend Dublin immigration aims to builds ideas not borders 7th Feb 2019 Migrants are gonna surround us, With ideas! We take a look at Startup Weekend Dublin immigration...
- Sports facility management platform Pitchbooking nets £250k investment 6th Feb 2019 SportTech Belfast startup Pitchbooking, secures £250k investment to help become the market leader in sports facility management.
- Too Good To Go raises further €6m to keep fighting food waste everywhere 6th Feb 2019 Fast growing tech for good app Too Good To Go raises a further €6 million to accelerate its mission to eliminate food waste globally, taking its total investment to €16m.
- Google+ for consumers shuts down 2nd April 1st Feb 2019 Goodbye Google+. The end date for Google+ for consumers (personal) has been announced as the 2nd April 2019. So what....now?