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Brands, Millennials & the DIY Generation
by Startacus Admin
KRPT Week is a celebration of the future of advertising from the next generation's perspective. Find out what this might mean for brands and millennials alike care of organiser Inder Phull.
"Being in the ad industry can be frustrating for young people and entrepreneurs alike. For example, how many young people or startups can afford the tickets to seminars and events that cost in the hundreds? I remember last year I found a way to get into the major festivals by applying for a press pass because a £500 ticket for a new business was not feasible.
It’s no surprise then that there is a strong disconnect between what the industry says about young people versus what is actually happening. We felt like all the ideas, leaders and brands that resonated with our generation we’re not really being celebrated enough. The young people and future leaders we connected with had a completely different idea about what advertising should be and this message was just not being heard.
KRPT Week is our celebration of the future of advertising from the next generation's perspective. This isn’t a glitzy, champagne filled week (for most of you) but hopefully we can break some taboos about our culture and set a blueprint for the future of the industry. We could talk about everything from programmatic to certain predictions of wearable content-quantum bands, but those are just the toys we get to play with. What is more important to discuss is how brands will exist in this evolving world where service is as important as sustainability.
Starting from the 1st February, we’re going to explore a new topic each day from celebrating 100’s of future leaders to discovering how culture, ethics and technology are vital to a brand’s success.
“If you’re going to take my money, help me make some money” - a young musician.
We live in a world where almost anyone can learn how to make music, build an app or even share their message to millions of people within hours through the internet. Young people are also now more passionate about launching their own projects and startup culture is coming to define the past decade and probably beyond.
This DIY Generation could be a better way to define a lot of millennials. Unfortunately, many industries aren’t set out to really collaborate with the large number of startups and projects that get launched by this “DIY Generation”. For example, underground music culture is one of the most exciting and relevant passions for many people. Yet when it comes to brand collaborations or even artists really making a career out of their work the story is slightly darker. We want to break the taboos and open up more doors for conversations between these cultures that are so important and the brands that could be more involved in them.
DIY Generation, DJ Generation, Eco Generation? The list could go on; young people can’t all be defined by a phrase so easily but most are now quite serious about making a difference to this world.
We think the next generation will want more ethics, purpose and support from brands; the idea of a business that exists to only maximise profits will not be relevant in the future as science and experience shows us we need to focus on bigger issues.
Join us at krpt.co.uk to learn more about how we’re trying to help brands support and grow culture and discover what the next generation think about it all.
What do you think about the future of advertising? #LongLiveAdvertising or #DeathToAdvertising?"
Interested in how brands can connect with Startups?
Mi-IDEA Manchester Networking Event
27th Sep 2016
The teams from CISCO and Manchester Science Partnerships have teamed up to create Mi-IDEA, a post-accelerator designed to foster and nurture digital innovation in the North West of England.