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BOOM, the PhotoTech scaleup closes a $7m A round

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PhotoTech scaleup BOOM reveals it has secured a major investment to assist with its plans to rewrite the future of commercial photography

BOOM screenFantastic news from phototech scaleup BOOM which has just announced that it has closed a $7m A round led by United Ventures to support the firm’s next stage of growth.

Founded in 2018, BOOM is on a mission to develop the world’s most efficient digital content logistics and fulfillment system, delivering global online businesses visual assets on-demand.

CEO, Federico Mattia Dolci and his co-founders understood that in a digital era, visual content is paramount. BOOM’s tech-first Order System enables them to offer high quality, affordable content on a global scale, created and shared in a simple, streamlined, standardized work-flow.

BOOM has experienced strong growth during the pandemic, culminating in A round funding from leading investors. As online businesses became an essential lifeline during the lockdown, BOOM’s focus was to deliver its clients their digital content within 24 hours and the team onboarded a host of new clients across Q2 & Q3 2020, including restaurants - looking to offer takeaway & delivery services - real estate providers, and bricks and mortar fashion retailers looking for a new way to market products online.

BOOM CEOFederico Mattia Dolci, Co-Founder and CEO of BOOM said:"As Victor Hugo said - 'there is nothing as powerful as an idea whose time has come'. Today, businesses have to digitalise overnight and they need high-quality visuals to stand out from a crowded marketplace. Visual content is everything, and BOOM ensures creativity remains at the forefront without forfeiting brand consistency. By the end of the year, we will cover 100 countries and will expand into more verticals. It’s the beginning of a complete innovation of the creative and photographic industry."

BOOM’s technology focuses on its proprietary platform ‘the Order System’ which automates the end-to-end photo production cycle for global brands, enabling clients to order as many photoshoots as they require in a few clicks, and have them delivered in just 24-hours.

BOOM leverages AI in post-production, editing thousands of pictures like a professional editor in seconds, ensuring consistency across all images, and in doing so, tackling the hardest problems of Computer Vision: Instance Segmentation, Object Recognition, and Image-to-Image translation.

BOOM imageDolci adds: "We dreamed about building a company that's sustainable over a long term horizon. For this reason, we are on a mission to develop the world’s most efficient system by turning the traditional photographic industry model on its head. We are enabling companies with global ambitions to improve their customer's experience and increase their online sales based on the principles of beauty, effectiveness, and technology. The size of the opportunity is exciting, but it’s not about winning. It’s about designing something lasting, where there was nothing before. Our mantra is taking care of the people, the product, and the profits - in that order.”

 


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Published on: 27th October 2020

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