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AdTech business BLKBOX launches its SaaS-based intelligent and automated media buying platform to help companies scale profitable ad campaigns

blkbox.Every year over £270b is spent on digital ads by companies seeking to engage consumers online. In a bid to help companies make this ad spend go further and faster for them, adTech business BLKBOX have created a solution.

They are launching their innovative SaaS-based intelligent and automated media buying platform which will help companies to generate profitable campaigns and scale ad spend 3x while also reducing the time taken to manage end-to-end media buying from 6 hours to just 6 minutes.

spendEstablished in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah, the BLKBOX platform provides enterprise businesses, large corporates and SMBs with the opportunity to accelerate their digital campaigns using just three inputs: the creative assets, budget and KPIs. The platform automates the heavy lifting in campaign creation, audience creation, creative testing, advanced analytics, determines the winning bids, and also allocates budget against the best performing campaigns. Most importantly, BLKBOX acts as a growth enabler, freeing time for media buyers to focus on outcomes, think strategically and take a wider view on spend as they target growth. 

Athar Zia, CEO and co-founder at BLKBOX commented: “Advertising and buying media serves as the growth engine for so many companies and we’ve seen how technology has enhanced creative outputs on so many levels. Yet there has been no innovation in large parts of the wider industry, especially for media buyers. It still remains a manual and time consuming affair and prone to human error. Our intelligent automation will quickly remedy this and deliver our express purpose, to help companies scale profitable ad campaigns. Just as the end creative is a growth hack for brands, BLKBOX exists to be the power supply to deliver that growth for all companies.”

The BLKBOX intelligent media buying platform will initially focus on social media ad spend, chiefly on Facebook ads and their reach will broaden over the coming year to encapsulate Google, TikTok, Snapchat, Apple, Twitter and Ad Networks.

A startup that’s definitely with watching - will be fab to see the impact it has on the media buying space.

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Published on: 4th August 2021

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