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Black Friday chat bot from Pouch does the business (of finding you the best deals).

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by Startacus Admin

Black Friday Chat Bot from Pouch
With the amount of deals being offered up for Black Friday, one UK company is doing their best to simplify savings on the biggest shopping day of the year.

Pouch shot into the startup limelight this year when they appeared on Dragons den with their free voucher finding browser extension. We of course Pouchalso featured them on Startacus as an acclaimed Startup of the Week.
So impressed were the Dragons with this money saving business that the company received investment offers from all 5 Dragons. This has only happened three times before in the shows history so they must have done something right.
Now the Pouch Team is looking to take on the biggest shopping day of the year, Black Friday, and simplify it for the public. 

Jonny Plein, Pouch co-founder and CFO said "Literally 1000's of retailers will be offering deals on Black Friday, most notable Amazon, who are responsible for pushing retailers to start their deals earlier and earlier. We thought it would be difficult for consumers to navigate all these discounts so we made it our job to simplify the process"
Pouch have done two things to help consumers:
Black Friday Chat Bot from PouchFirstly, they released a Facebook chat bot that once a day automatically sends you the Best Black Friday deals that have just been released. The Facebook bot "learns" what deals you want and will send you deals on those preferences. It was recently featured in The Drum which is also pretty fab.
Secondly, they built a Black Friday Cheat Sheet which Jonny described as "a one stop shop to get all the best Black Friday deals, curated by my team, which can be filtered by brand and product category. It shouldn't take more than 5 seconds to find a saving according to our user testing."

With this Black Friday expected to be the biggest shopping day in UK history its great to see a business look at saving money for the consumer and also making the most of a seasonal period to promote their own brand. Great work team Pouch! 

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Published on: 21st November 2017

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