The Big Issue street newspaper is demonstrating rather well how remaining open to new ideas brings the potential for fresh growth and development. From now on 8 Big Issue vendors in central London will be cashing in on the takeaway coffee market by selling cups of freshly brewed coffee. Under the banner of the social enterprise’s aptly named coffee brand ‘Change Please’ vendors will try and draw passing trade and tempt chain store regulars to pick up something a little different.
The vendors will work from the back of 3-wheeled vans serving premium, ethical, coffee provided by ‘Old Spike Roastery’. As well as raising money for the social enterprise, those vendors involved will also benefit personally, by acquiring new skills and receiving the London living wage for their work. The idea is that the scheme will become a stepping stone towards permanent employment at the end of a six month period, as well as rehousing in the community.
The coffee will be priced at £2.50 per cup… so not massively less than the standard charged within established coffee shops, but it is hoped that this lower price-point combined with the prospect of social impact, will be enough to tempt regulars away from the chains.