Bidooh takes it's facial analysis digital billboard advertising to South Korea
by Startacus Admin
Bidooh, the Manchester-based facial analysis, digital billboard advertising platform, announces that it has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.
The screens will be installed in book stores, corporate offices and shopping centres across South Korea. By using Bidooh’s GDPR compliant technology platform, any business – no matter how small or local – can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.
Manchester based Bidooh, the world’s first facial analysis, digital billboard software platform on the blockchain, promising to revolutionise the $34.8bn 'Out-of-Home'
advertising industry through democratisation, engagement and transparency.
The Group provides a complete turnkey platform which allows businesses to create an advert on the Bidooh app or website and book space in real-time. Within 60 seconds, this is displayed on a selected screen around the globe and data analytics is made immediately available for advertisers to measure the performance of their campaign. The Group has an MVP in place and screens live in multiple locations, along with an ever-growing number of global partners.
Bidooh’s fully GDPR compliant platform uses anonymised data collected by facial analysis to provide targeted, real-time time advertising on digital 
billboards.
Abdul Alim, co-founder and CEO, commented: “We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe.
The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”
The contract extends Bidooh’s reach to East Asia with its blockchain-based platform set to operate on screens across shopping centres, corporate offices and book stores in South Korea. It follows the successful trial of the UK Test Network and a corporate office trial in Seoul.
Bidooh last week launched the ICO of it DOOH Token following the successful raise of its $5m soft cap in the pre-sale.
If you like the sound of this startup, you might want to read up on:
Greendeck - competitive retail intelligence using AI
Product Guru - product discovery made easy
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
Take advantage of today’s digitised world! Here are 4 reasons digital marketing could work for you and your business.
Research shows that the majority of staff prefer benefits to high monetary compensation. Here are some ideas on how to increase talent retention...
Innovative project launched by UK Proptech startup to reduce workers' commuting and in turn help alleviate pollution and congestion
Startup funding is never easy, however here are a few of the options that can help you fund your startup without going broke in the process
The future and success of Britain’s high streets has been long debated. So, what are the tech trends that could help impact the Highstreet in 2020?
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
The child health app on a mission to become the first nationwide digital redbook, just got a step closer to making their mission a reality...
The Cambridge-based startup that has created an empowering tool to drive the next wave of biological innovation
Published on: 8th November 2018
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Lineup 2020 announces key speakers, sponsors and themes 27th Jan 2020 The inaugural LINEUP tech event, happening in Derry, NI has announced key speakers, sponsors and themes for its 5th March event.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
