Bidooh takes it's facial analysis digital billboard advertising to South Korea

by Startacus Admin

Bidooh, the Manchester-based facial analysis, digital billboard advertising platform, announces that it has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.

The screens will be installed in book stores, corporate offices and shopping centres across South Korea. By using Bidooh’s GDPR compliant technology platform, any business – no matter how small or local – can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.  

Manchester based Bidooh, the world’s first facial analysis, digital billboard software platform on the blockchain, promising to revolutionise the $34.8bn 'Out-of-Home' advertising industry through democratisation, engagement and transparency.

The Group provides a complete turnkey platform which allows businesses to create an advert on the Bidooh app or website and book space in real-time. Within 60 seconds, this is displayed on a selected screen around the globe and data analytics is made immediately available for advertisers to measure the performance of their campaign. The Group has an MVP in place and screens live in multiple locations, along with an ever-growing number of global partners.

Bidooh’s fully GDPR compliant platform uses anonymised data collected by facial analysis to provide targeted, real-time time advertising on digital billboards.  

Abdul Alim, co-founder and CEO, commented: “We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe.

The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.” 

The contract extends Bidooh’s reach to East Asia with its blockchain-based platform set to operate on screens across shopping centres, corporate offices and book stores in South Korea. It follows the successful trial of the UK Test Network and a corporate office trial in Seoul.  

Bidooh last week launched the ICO of it DOOH Token following the successful raise of its $5m soft cap in the pre-sale.

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• #bidooh
• #blockchain
• #south korea
• #facial analysis
• #facial recognition
• #digital billboard
• #real time
• #

Published on: 8th November 2018