AudioMob - the better way to monetise games
by Startacus Admin
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AudioMob - the London-based startup using audio ads to enable advertisers to reach their consumers and game developers to monetise their games without interrupting gameplay.
Adverts. The bane of any internet-using internet user. Whether we’re browsing websites, reading an e-book, listening to music, or playing mobile games while we wait for the train, we’re constantly bombarded with ads popping up, flashing at us from the edges of the screen, and often completely disrupting what we’re doing. It can get to the point that these ads have the opposite effect than intended, making us spitefully steer clear of the business that dared to peddle its wares just as we were about to storm the goblin keep, so perhaps it’s time that ads innovate a little.
London-based startup AudioMob is going at it another way. Instead of disrupting gameplay, AudioMob uses audio ads in mobile games to engage users more than any lonely banner ads or popups, with up to a 2,000% increase in engagement, they say. Because the ads don’t keep the player from their important looting and matching coloured balls and generally saving the world, they are happier with the way the ads are delivered, and because the audio component isn’t distracting from what they are doing, they are more likely to pay attention to what they are hearing.
AudioMob has already been used for things like advertising rapper Nas’s new album, wherein the player simply hears a sample of one of the tracks, Nas introduces the album, and there is a small banner underneath the game to find out more. German windscreen repair company AUTOGLAS, something you wouldn’t necessarily consider going hand in hand with mobile games, saw a more than 2,300% rise in click-through rate after they started using AudioMob. This is the kind of engagement that not annoying your target audience can get you!
Back in November 2021, AudioMob announced that they had raised a huge $14 million in a Series A round, which will go to expanding their team in London and their new Abu Dhabi office, and to developing more experimental audio technology.
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Published on: 8th February 2022
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