AudioMob - the better way to monetise games
by Startacus Admin
.jpg)
AudioMob - the London-based startup using audio ads to enable advertisers to reach their consumers and game developers to monetise their games without interrupting gameplay.
Adverts. The bane of any internet-using internet user. Whether we’re browsing websites, reading an e-book, listening to music, or playing mobile games while we wait for the train, we’re constantly bombarded with ads popping up, flashing at us from the edges of the screen, and often completely disrupting what we’re doing. It can get to the point that these ads have the opposite effect than intended, making us spitefully steer clear of the business that dared to peddle its wares just as we were about to storm the goblin keep, so perhaps it’s time that ads innovate a little.
London-based startup AudioMob is going at it another way. Instead of disrupting gameplay, AudioMob uses audio ads in mobile games to engage users more than any lonely banner ads or popups, with up to a 2,000% increase in engagement, they say. Because the ads don’t keep the player from their important looting and matching coloured balls and generally saving the world, they are happier with the way the ads are delivered, and because the audio component isn’t distracting from what they are doing, they are more likely to pay attention to what they are hearing.
AudioMob has already been used for things like advertising rapper Nas’s new album, wherein the player simply hears a sample of one of the tracks, Nas introduces the album, and there is a small banner underneath the game to find out more. German windscreen repair company AUTOGLAS, something you wouldn’t necessarily consider going hand in hand with mobile games, saw a more than 2,300% rise in click-through rate after they started using AudioMob. This is the kind of engagement that not annoying your target audience can get you!
Back in November 2021, AudioMob announced that they had raised a huge $14 million in a Series A round, which will go to expanding their team in London and their new Abu Dhabi office, and to developing more experimental audio technology.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on OneThird, the foodtech startup that's tackling food waste via its innovative solution for predicting the shelf life of fresh produce.
Karen Meager, co-founder of Monkey Puzzle Training shares some insights on how leadership has changed in the last decade, and what it takes to be a great leader today.
Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Fashion innovation thanks to Italian Artisan and its B2B one-stop marketplace that connects international brands with hard-to-get authentic artisans.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
Published on: 8th February 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Freightify secures $12M funding round to power digital transformation for freight forwarders 2nd Feb 2023 Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
