Auddy - podcast distribution and marketing made easy

by Startacus Admin
Podcast publishing startup Auddy is on a mission to support podcast creators with the editorial, promotional, and commercial support they need...
Podcasts are booming. In the UK, 1 in 5 people listen to them, and more and more are popping up from professionals and amateurs alike, be they educational, informative, comedy-packed, or simply a group of friends who think others would be interested in their chats.
Just like YouTube, or self-published books, or other such growing sectors, the only gatekeeper is yourself. If you believe that your content is worth people’s time, then you can rattle it off into a microphone and put it up somewhere for people to listen to. But where? How do you actually distribute it to people, and how do you market it so that people can have it distributed to them? As with pretty much any published content of any kind, this marketing and distribution is the biggest hurdle of the process.
London-based startup Auddy is helping to dismantle that hurdle with their platform for both distributing and marketing podcasts.
With their platform, they support podcast creators from start to finish, using data to analytically research the shows, curating, and fine-tuning them for editorial and commercial advantage. In this way, they can better sell advertising space or even sponsorships for the podcast to brands, providing the creator with royalties, which they say is currently unheard of among other podcast distribution platforms.
Auddy is made up of talent from companies such as Netflix, Warner Music, EMI, and Virgin, bringing this experience to the marketing of your podcast. Their platform is driven by data and insights that help these talented people find the best podcasts and analyse them to ensure that they are able to really boost awareness among podcast listeners, drive downloads, and attract advertisers.
Currently, Auddy is raising on Crowdcube and, including outside investment, has raised over 104% of its £440,000 target. In a £7 billion industry that has grown by 400% in the last few years, and is set to keep growing, it’s not hard to see why a platform like this is catching people’s attention.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 30th July 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.