Auddy - podcast distribution and marketing made easy
by Startacus Admin
Podcast publishing startup Auddy is on a mission to support podcast creators with the editorial, promotional, and commercial support they need...
Podcasts are booming. In the UK, 1 in 5 people listen to them, and more and more are popping up from professionals and amateurs alike, be they educational, informative, comedy-packed, or simply a group of friends who think others would be interested in their chats.
Just like YouTube, or self-published books, or other such growing sectors, the only gatekeeper is yourself. If you believe that your content is worth people’s time, then you can rattle it off into a microphone and put it up somewhere for people to listen to. But where? How do you actually distribute it to people, and how do you market it so that people can have it distributed to them? As with pretty much any published content of any kind, this marketing and distribution is the biggest hurdle of the process.
London-based startup Auddy is helping to dismantle that hurdle with their platform for both distributing and marketing podcasts.
With their platform, they support podcast creators from start to finish, using data to analytically research the shows, curating, and fine-tuning them for editorial and commercial advantage. In this way, they can better sell advertising space or even sponsorships for the podcast to brands, providing the creator with royalties, which they say is currently unheard of among other podcast distribution platforms.
Auddy is made up of talent from companies such as Netflix, Warner Music, EMI, and Virgin, bringing this experience to the marketing of your podcast. Their platform is driven by data and insights that help these talented people find the best podcasts and analyse them to ensure that they are able to really boost awareness among podcast listeners, drive downloads, and attract advertisers.
Currently, Auddy is raising on Crowdcube and, including outside investment, has raised over 104% of its £440,000 target. In a £7 billion industry that has grown by 400% in the last few years, and is set to keep growing, it’s not hard to see why a platform like this is catching people’s attention.
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Published on: 30th July 2021
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