Attracting Sales - The Startup Blog

by
Last week Lauren shared some good news with us all (funding!) and what this funding will mean for her big idea...This week she returns and addresses the all important issue of sales, and attracting sales. Over to Lauren to explain all...
I’m not a ‘natural’ sales person, so in order to address the sales aspect of my business I started by thinking about my experience with sales up until now. In the corporate world, I’ve always been part of the delivery team responsible for getting customers the grand promises sales have committed to, and this has left me a little biased. Many problems I’ve seen in business have been because it is too easy to over promise and under deliver. And all the effort gone into getting a customer in the first place is undone by disappointment experienced later on about the service or product in question.
To me, a good sales strategy is first and foremost about having happy customers that come back to you time and time again. Although I’m moving into the online world, to me this principle is still valid. So before delving into the complexities of employing aggressive SEO techniques to get people to visit my site, I personally think my time at the moment is better spent ensuring that visitors to my site are wowed enough to return. If customers do not like what they see, my effort to attract them there in the first place is worthless.
So in this past week I have been asking myself this question: How can I give my customers something great, exciting and fun when they visit my website, and make them want to visit me again? How can I connect with my customers?
The first step for me is to ensure I have a strong brand. I’m a sucker for good branding. I’ll pick up any product off the shelf with a quirky tag line or nice packaging. I believe a strong brand will allow people to remember my site rather than the hundreds of others they visit on a weekly basis.
One of the most important exercises I’ve done to define my brand is simply by talking to people about my business idea. Friends and family have all had to listen to me. It’s been a valuable exercise, as they’ve challenged me with questions that I’ve not always been able to answer. And each time I’ve been stumped, I’ve tried to distil my idea further and make the concept clearer. That was exercise number 1 in branding, and later that became the first paragraph in the executive summary of my business plan.
Now, as part of my funding award, I’m working with my preferred supplier on the design of the site. My ideas on what my business was, and how I wanted customers to see it, were written down in the form of a design brief and sent across to her. I chose my supplier specifically for her branding expertise, and she’s doing a fantastic job working with me to ensure the design on paper fits with my idea, my philosophy and my brand. Once the branding is complete, work will begin on development of the website.
About the author: Lauren is an entrepreneur and author of www.theglitteringeyesbrigade.com – a blog about her journey in starting her own business
If you are also starting your own sales journey - you may want to read Making Sales Calls - the Basics, and if you are currently looking at branding these tips from ReeRee Rockette (one of the first posts on Startacus) might help - Branding.If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 6th July 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.