Attest - market and brand intelligence made easy
by Startacus Admin
Market research is important to a business’s ability to make good decisions, know what changes need to be made, etc., but it can be slow going. We have an article here about why market research is so important, and we have written about some useful market research options in the past. But new to the area is a startup aiming to provide valuable, actionable insights and data analysis faster and more often, allowing businesses to be more data-driven and to maximise their potential.
Attest is a London-based startup offering brand intelligence and on-demand market intelligence directly from consumers.
The startup says it will return results from over 1,000 UK consumers in under 24 hours. These consumers can be nationally - or internationally-representative groups or customised in a method similar to the customisation of Facebook ads. Measure the effectiveness and awareness of your brand, track how your campaigns affect this awareness and consumer perception, and even delve in deeper to the collected data by asking follow-up questions to a specific audience.
On the market insights side, Attest allows you to build customised surveys and see the answers in real time. If you need, the startup itself can act as an insight team, helping to draft the surveys and walking you through the key points of the results.
Attest is backed by $3.1m in recent funding from investors including Oxford Capital and Episode 1, among others. The startup will be using this funding to not only roll out the full version of its platform, but to expand into new sectors.
According to Startups.co.uk, between June and mid-August of this year, Attest’s traffic increased by 305% and it gathered a 1,811% increase in leads. Startup.co.uk has shortlisted Attest for Product Business of the year owing to the potential it sees in the business. People’s Champion voting, incidentally, ended on 5th Nov if you wanted to head over to see who is in the running.
Either way, with Attest growing so quickly and gathering big brands to its client list, we don’t think it will be going away any time soon.
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Published on: 5th November 2017
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