Arsenal Innovation Lab scouts top startups for new ten-week programme

by Startacus Admin
Applications are now open for the Arsenal Innovation Lab, a fab looking 10-week programme for startups to test and demonstrate their products or services with one of the leading clubs in world football. If you are game for finding out more, read on…

Arsenal Innovation Lab
Run in collaboration with corporate innovation specialists L Marks, shortlisted startups will be mentored by senior business leaders from Arsenal Football club, have the opportunity to test and demonstrate products or services in live environments, as well as the potential for investment.
Keen to work with startup organisations who can help the club identify ground-breaking new fan experiences and move the club’s business further forward, the Arsenal Innovation Lab are looking for entrepreneurial businesses to explore the following key areas:
- Improving matchday experience
- Engaging fans globally
- Transforming commercial partners’ offering
- Building a retail operation for the future
- Wildcard – an opportunity to come forward with ideas, whatever their focus, to help take the club forward
If this sounds of immediate interest, then head straight over to www.arsenalinnovationlab.com to find out all the key details and to apply, or read on below for all the main info you might need to know.

Arsenal Football Club are looking for startups to help with the following business areas:
IMPROVING MATCHDAY EXPERIENCE - The club want to create an even more compelling and seamless experience for their supporters from the moment they leave their house to the safe arrival at their seats and home again.
ENGAGING THEIR FANS GLOBALLY - With a stadium capacity of close to 60,000, sell-out games and global support, not every fan has the opportunity to be physically present at the Emirates Stadium. How can the club harness the reach of digital channels and experiences, and deepen the opportunities for their global fans to show their support for the club?
TRANSFORMING OUR PARTNER OFFERING - The most effective commercial partnerships are those which really engage fans around the world. What new tools or systems can the club use to capture and/or analyse fan data to create better engagement and rights packages for partners? And how can they maximise the reach of partner marketing messages that engage with Arsenal and their supporters?
BUILDING A RETAIL OPERATION FOR THE FUTURE - Arsenal have done lots of work to transform the shopping experience for their supporters in-store and online. How can they leverage new technologies to ensure an even smoother experience for fans making purchases in-store, as well as those shopping online? How do the club make their in-store and stadium tours experiences as compelling as possible? How can the retail team use data tools to get smarter about what fans want and when?
WILDCARD - Arsenal Football Club stands for community, class and progressive thinking. They want to hear from the technologists and entrepreneurs who are disrupting the norm and unearthing new innovations that can continue to drive the club forward.
So what’s on offer?
Selected startups will have the chance to gain:
- Mentorship from Arsenal’s senior leadership team.
- Product validation from Arsenal stakeholders and supporters.
- Testing in a live fan environment.
- A network of external mentors with diverse market expertise.
- Opportunity to gain investment.

Application Process
- Applications are now open and close on the 12th October.
- Shortlisted applicants will then be invited to a Pitch Day on the 21st November to pitch to the senior leadership team, to win a place on the programme.
- Selected startups will then start the 10 week intensive programme on the 15th January 2018.
- The programme will then culminate on the 19th March 2018 with a Demo Day where the startups will highlight what they have achieved over the 10 weeks and present their proposal for future engagement with Arsenal.

So there you have it - If this still sounds of interest, then head straight over to www.arsenalinnovationlab.com to apply or to read over all the most obvious FAQ’s you might have.
Good luck to all that apply, we hope you win big.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
YoungPlanet is an app that aims to 'enables parents to put no longer used children’s things to good use with new families and away from landfill, for free'

Major investment news for the London-based fintech to support its product innovation and ambition to help small businesses thrive across the UK

The Yorkshire-based tech spin-out, FourJaw secures major funding to assist with developing its technological solutions for the manufacturing sector

The lowdown on Jack & Bry, the innovative London-based startup that makes a range of plant-based meats, all from Jackfruit

Week Gen-C is a week long calendar of events focused on entrepreneurship and careers, aimed at helping young people affected by the covid pandemic in the North West of NI

Leading startup community, YSYS launch 4 days of innovative online conversations and a range of new initiatives with the core theme of “Access”

Jean Gamester from Toastmasters International shares her tips on bringing back some of that old normal and staying fabulously virtually connected

Karakuri is a London-based startup that's using robotics to create innovative solutions for the catering sector

Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start

Bippit is an online platform and app that helps companies to support the financial needs of their employees - not just via their salary
Published on: 14th September 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Countingup closes £9.1 million Series A investment 3rd Mar 2021 Major investment news for the London-based fintech to support its product innovation and ambition to help small businesses thrive across the UK
- FourJaw’s six figure venture capital boost 1st Mar 2021 The Yorkshire-based tech spin-out, FourJaw secures major funding to assist with developing its technological solutions for the manufacturing sector
- Week Gen-C to offer career and entrepreneurship respite to pandemic-hit youth 1st Mar 2021 Week Gen-C is a week long calendar of events focused on entrepreneurship and careers, aimed at helping young people affected by the covid pandemic in the North West of NI
- #YSYSAccessWeek: Building a diverse, inclusive and accessible tech startup ecosystem 28th Feb 2021 Leading startup community, YSYS launch 4 days of innovative online conversations and a range of new initiatives with the core theme of “Access”