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AO launches Innovation Lab to integrate online retail solutions

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by Startacus Admin

AO innovation Lab
AO, the UK’s leading online-only household appliance and electrical retailer is looking discover and integrate startups with solutions that will help AO’s customers.

If you are currently building an online retail solution, creating unique shopping experiences, optimising routing and deliveries, improving internal IT and AO Innovation Labpayment systems, or using AR tech to help shoppers experience products online, then this is the innovation lab for you!

AO has partnered with leading applied innovation advisory firm L Marks to launch AO Innovation Lab, and will aim to accelerate innovation projects already underway and enhance the entrepreneurial ethos that already exists within the company.

AO Innovation Lab Bolton HQWorking out of AO’s high tech, high spec Head Office based in Bolton, through the 10-week AO Innovation Lab, startups will get the opportunity to create and test solutions in partnership with AO, as well as growing their business and gaining mentorship from senior leaders.

Under twenty years old itself, AO is now the UK’s leading online-only household appliance and electrical retailer, with 3,000 employees in three countries and completing millions of deliveries each year.

With potential pilot opportunities via AO and the chance to receive investment from AO and L Marks also on offer, Daniel Saunders, Chief Executive of L Marks, said:

“This is the first time L Marks will be working with a pure-play e-tailer and we are excited to be working with such an innovative and successful company that is perfectly AO Innovation Lab suited to support startups in their development whilst harnessing the latest technology innovations to improve their own operations and create new experiences for their customers.”

L Marks is the UK’s leading applied innovation advisory firm and to date and has created over fifty corporate accelerators with some of the world’s best-known brands, including BMW, Lloyd's of London, Arsenal FC, and British Airways.

With AO and L Marks partnering to launch AO Innovation Lab, we look forward to reporting back to see which startups are selected for the Lab and what innovative solutions and transformative technologies are developed in collaboration.

Applications are open until 23:59:59 on Wednesday 22 May.

For all the detail on the key business areas of interest, timescales, FAQs, and to apply, visit


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Published on: 17th April 2019

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