ANTI - the waste transformation startup
by Startacus Admin
The startup that's on a mission to put new life into the discarded - ANTI transforms products destined for landfill into sustainable desirable objects...
We in the UK know better than many the struggles of umbrella versus wind. We think we’ll thwart the gods of weather by taking our umbrella into battle against the hammering rain, but just as we think it’s safe to go back into the falling water, we get blindsided by that gust of wind we should definitely have expected.
Our umbrella gets mangled, turned inside out, perhaps even stolen away by our meteorological foe. Now we’re wet and our umbrella is on the way to a landfill, where the nylon canopy will lie for anywhere up to a thousand years, along with the other billion per year. But it doesn’t have to be...
UK ‘transformation’ startup ANTI, created by British designer Mark Howells, is aiming to rescue those fallen umbrellas by turning them into something else; something still useful.
These are used as the primary materials for ANTI’s stylish desk and table lamps, with only 5% of the materials coming from elsewhere. The umbrella parts lend themselves well to the different components of lamps and lampshades - the shades, shade rings, the bulb holders, bulb cages, and the body itself - and the only parts that can’t be recycled from these are 3D printed instead.
Lamps aren’t the only product ANTI aims to create, and umbrellas aren’t the only source of recyclable and upcyclable material the startup can use; they are just the beginning. There are plenty of everyday items out there that are thrown away all the time, when someone with a mind to recycle them could create something unique and beautiful out of them.
And with ANTI’s ‘take back’ scheme allowing customers to return any product in order for it to be disassembled and remade into something completely new, the circular lifestyle starts with lamps! And umbrellas.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
 (1).png)
The UK’s fastest-growing plant-based meat brand, THIS™ set to launch Seedrs campaign to support further innovation, bold marketing and international expansion.
Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
.jpg)
Career Masterclass has launched a new website to showcase its offerings, as a strategic partner for businesses wanting to bolster D&I policies.
NI Startup? Fancy showcasing your startup at this year's Digital DNA event? We've got up to 10 spaces for NI startups to do just that. Here's the details!
Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
Need a little extra motivation to get your daily step count up? Treekly will help you do your bit for the climate crisis with every step you take...
The lowdown on London-based SaaS startup Adadot and its innovative performance and wellbeing tracking platform for developers.
.jpg)
Henrik Grim, European GM of Capchase shares insights on how founders can navigate these more challenging funding conditions.
Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
Published on: 5th July 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Voicy lands €1.2 million pre-Seed from Global Founders Capital to build the GIPHY for sound 20th May 2022 Voicy, the online content platform for discovering, creating and sharing sound-clips and sound-effects secures investment to support team expansion and global growth.
- Zolar Lands €100 Million Series C On The Back Of Surging Demand For Affordable Green Energy 19th May 2022 Germany's leading digital solar platform, Zolar secures major investment to support roll out of new digital energy products.
- Metro Bank opens call for participants for second Magic Makers programme 17th May 2022 Metro Bank seeks startups and scaleups with a focus on customer experience, community banking, optimisation of systems & data and sustainability for its second innovation lab.
- Storyblok Raises $47M Series B to Make Headless Content Management the New Standard 17th May 2022 Storyblok secures major investment to further accelerate product innovation and growth into the US and Europe.
