.gif)
ANTI - the waste transformation startup
by Startacus Admin
The startup that's on a mission to put new life into the discarded - ANTI transforms products destined for landfill into sustainable desirable objects...
We in the UK know better than many the struggles of umbrella versus wind. We think we’ll thwart the gods of weather by taking our umbrella into battle against the hammering rain, but just as we think it’s safe to go back into the falling water, we get blindsided by that gust of wind we should definitely have expected.
Our umbrella gets mangled, turned inside out, perhaps even stolen away by our meteorological foe. Now we’re wet and our umbrella is on the way to a landfill, where the nylon canopy will lie for anywhere up to a thousand years, along with the other billion per year. But it doesn’t have to be...
UK ‘transformation’ startup ANTI, created by British designer Mark Howells, is aiming to rescue those fallen umbrellas by turning them into something else; something still useful.
These are used as the primary materials for ANTI’s stylish desk and table lamps, with only 5% of the materials coming from elsewhere. The umbrella parts lend themselves well to the different components of lamps and lampshades - the shades, shade rings, the bulb holders, bulb cages, and the body itself - and the only parts that can’t be recycled from these are 3D printed instead.
Lamps aren’t the only product ANTI aims to create, and umbrellas aren’t the only source of recyclable and upcyclable material the startup can use; they are just the beginning. There are plenty of everyday items out there that are thrown away all the time, when someone with a mind to recycle them could create something unique and beautiful out of them.
And with ANTI’s ‘take back’ scheme allowing customers to return any product in order for it to be disassembled and remade into something completely new, the circular lifestyle starts with lamps! And umbrellas.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Never forget someone's birthday again thanks to Prsnt, the gifting app that enables users to source and send instant presents via text!
West Cork-based startup Riley launches crowdfunding campaign to support growth of its eco-friendly period product service and hits six figures in less than 24 hours
.jpeg)
Business in the hospitality sector? Erik Wolf, founder of the World Food Travel Association shares some great advice and tips on adapting to the new normal...
.jpeg)
Raising capital for your business? Oliver Woolley, CEO and co-founder of Envestors shares insights on the real costs of doing just that...
Flexible childcare provider Bubble offering parents and carers in Greater London startups the opportunity to avail of £1000 of free childcare credits.
Small business and still a little unsure about importing and exporting to the EU? Glen Foster, small business director, Xero shares some guidance...
Innovative digital talent sourcing and on-boarding platform Gigged.AI secures investment to support further product development and team expansion
òtító is a crowdsourced platform that's created a library of factual claims that helps you steer clear of misinformation and use evidence-based information instead
The lowdown on Luminate Medical, the Galway-based startup that has developed an innovative device to prevent hair loss during chemotherapy
SEO should be a vital element of your digital marketing strategy - here's an overview of what it is, why it matters and the potential benefits it can bring
Published on: 5th July 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Deeptech software startup fund launched by Lunar Ventures 15th Oct 2021 A €40M first fund has just been launched by Lunar Ventures to support the next wave of European DeepTech Software startups
- London-founded fintech 9fin Raises £8M Series A 13th Oct 2021 Innovative Debt Capital Markets Intelligence Platform, 9fin secures major funding to support its expansion into the US market
- Future of Work and Workplace Solutions sought for all-island Irish Startup Pitch Comp 8th Oct 2021 Showcase your innovative workplace solution at the Work: In Progress startup pitch competition taking place during the Work: In Progress event on 10th November.
- French startup Cala Announces €5.5M Seed Round 6th Oct 2021 Cala's mission to innovate the catering sector continues as it secures funding boost to support expansion of its fully autonomous restaurant chain
