Allplants, the plant-based meal delivery company completes £3.4M raise
by Startacus Admin
Major investment news from Allplants, the plant-powered, planet-kind online platform and delivery service
Fantastic news today from allplants, the plant-based meal delivery company, that has just announced the completion of its £3.4 million funding round on investment platform Seedrs. allplants has attracted over 1,800 investors from its loyal customer base in addition to VC firm Octopus Ventures.
Felix Capital, the venture fund behind GOOP and Deliveroo, also participated in the round, alongside Simon Nixon of Seek Ventures. They are joined by high-profile individuals Anne-Maire Huby, Co-founder of JustGiving, and Amit Gudkha, Co-Founder of Bulb Energy.
After meeting its initial target of £2 million in just 48 hours, making it the UK’s largest ever vegan crowdfunding round, allplants went on to raise another £1.4 million during the round.
After polling its investors, allplants discovered 76% of them are not vegan indicating a changing attitude to veganism as it continues to move into the mainstream. People are not just toying with the idea of plant-based eating but they are investing in it.
The funds for this round will be used to develop new food categories and serve over 60,000 meals a week from allplants’ dedicated plant-based kitchen in London. This initial funding round with Seedrs precedes a bigger institutional Series B round planned for the end of the year. By 2025, allplants aim to develop distribution partnerships and launch in new markets in Europe and North America.
Founded in 2017 by brothers Jonathan (JP) and Alex Petrides, allplants is an online platform and chef-to-customer service making it easy and exciting to eat more plants, and less meat, with delicious, chef-made meals delivered to your door.
Jonathan Petrides, Founder and CEO of allplants, said:
“We’re delighted with the huge support and belief our community has shown in this crowdfunding round. It’s surpassed our expectations and allows us to look ahead at 2020 with even bolder growth plans … This latest funding round is a true validation of what we’re doing here at allplants – to inspire more people to eat more plants.”
Ann-Marie Huby, Co-Founder of JustGiving, said:
“Sometimes a business comes along that makes you sit up and take notice. allplants is one of those for me. No gimmicks, just real, super fresh and delicious meals created and constantly improved with near-fanatical zeal by a team of rare talent.
If it continues to listen to customers as brilliantly as it has so far, allplants will be unstoppable.”
Startacus can’t wait to see where allplants goes from here!
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Published on: 9th March 2020
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