Advertising on Twitter - it's here!

by Startacus Admin
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising.
Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of followers who are advocates for their business or use Promoted Tweets to engage with and directly target potential new followers and users.
Whether or not it could prove to be beneficial for your business, only time will tell. However, thanks to Twitter’s new partnership with O2 Business, this could be the best time to try it out. The 2 companies are working together to help small businesses in the UK promote themselves and also improve how they engage with both existing and prospective customers.
To mark the partnership, O2 has also launched a Social Insights tool which will help those small businesses already using Twitter with practical advice on how they can improve their social media activities and outreach. There are 3 main components of the tool including:
- Social League - in essence this is a leader board where businesses can track their performance against other businesses of the same size, in the same area or market sector
- Dashboard - this function enables small businesses to assess their social media activity and identify its impact and reach etc.
- Social Toolkit - content on social media best practice is curated from a whole host of news sites and social media channels and is delivered directly to a member’s account. Tips and advice galore!
Like the sound of that? Well, if you sign up before 29th November, you can get £50 credit to spend on Twitter’s new advertising platform. Not only that, but you’ll also be in with the chance of winning £5k worth of advertising on Twitter. Just imagine what that could do for you and your startup! Full details on all the T’s and C’s can be found via the O2 Social Insights site.
One more thing - if you're on Twitter and you're not following us (http://www.twitter.com/@iamStartacus) then get on the case now!
Join Startacus - the Self Start Society!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.

The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Exceeding expectations in your work can help you tap into your inner potential; Aine O’Neill of Toastmasters International shares some insights on doing just that.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!
Published on: 21st November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.