Advertising on Twitter - it's here!
by Startacus Admin
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising.
Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of followers who are advocates for their business or use Promoted Tweets to engage with and directly target potential new followers and users.
Whether or not it could prove to be beneficial for your business, only time will tell. However, thanks to Twitter’s new partnership with O2 Business, this could be the best time to try it out. The 2 companies are working together to help small businesses in the UK promote themselves and also improve how they engage with both existing and prospective customers.
To mark the partnership, O2 has also launched a Social Insights tool which will help those small businesses already using Twitter with practical advice on how they can improve their social media activities and outreach. There are 3 main components of the tool including:
- Social League - in essence this is a leader board where businesses can track their performance against other businesses of the same size, in the same area or market sector
- Dashboard - this function enables small businesses to assess their social media activity and identify its impact and reach etc.
- Social Toolkit - content on social media best practice is curated from a whole host of news sites and social media channels and is delivered directly to a member’s account. Tips and advice galore!
Like the sound of that? Well, if you sign up before 29th November, you can get £50 credit to spend on Twitter’s new advertising platform. Not only that, but you’ll also be in with the chance of winning £5k worth of advertising on Twitter. Just imagine what that could do for you and your startup! Full details on all the T’s and C’s can be found via the O2 Social Insights site.
One more thing - if you're on Twitter and you're not following us (http://www.twitter.com/@iamStartacus) then get on the case now!
Join Startacus - the Self Start Society!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The latest ways in which leading people and culture platform Culture Amp aim to help organisations manage their diversity and inclusion practices and policies
Petal Plan is our latest startup of the week - a UK startup that is on a mission to innovate how we both buy and receive the gift of flowers
.jpg)
A new Investor Series podcast aims to provides a unique understanding and insight into the minds of some of the UK’s most experienced startup investors.
Whilst mainstream lenders are trying to lose the connotation of payday loans, a wave of fintech are looking to offer complete alternatives.
Atom Learning, the edtech platform that uses AI to transform educational outcomes, doubles headcount as business expands internationally.
News stories talk about startups raising money in different funding rounds – but what do those headlines and stages actually mean?
Become, a leading online platform for SMBs to find and optimise funding solutions, closes it's Series A. We take a look at the platform...
Rugby star Mike Myerscough joins Elite Player Management, a sport management marketplace with a key point of focus, namely player welfare.
London-based startup UrbanThings builds transit apps and smart-ticketing platforms that will make commuting that bit easier.
The startup that's using big location data to help businesses get real, actionable and timely business insights
Published on: 21st November 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Culture Amp launch Diversity and Inclusion Starter Kit to bring best practices to UK businesses 8th Nov 2019 The latest ways in which leading people and culture platform Culture Amp aim to help organisations manage their diversity and inclusion practices and policies
- Manchester fintech GoodBox hits £2m donated to UK charities 21st Oct 2019 Manchester fintech GoodBox, which helps charities embrace the rise of fintech through digital and contactless payments, have raised over £2m for UK charities.
- Event at Startup Week Dublin to explore startup collaboration between NI and Ireland 11th Oct 2019 With the impact of BREXIT still very much an uncertainty, our evening event at Startup Week Dublin will explore startup collaboration and opportunities between NI and Ireland.
- Startups shaping future of the smart built environment wanted for RElab programme 8th Oct 2019 Tech startups focused on smart buildings and cities, smart grid, construction tech, predictive maintenance, and other tech solutions - take note!
