Advertising on Twitter - it's here!
by Startacus Admin
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising.
Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of followers who are advocates for their business or use Promoted Tweets to engage with and directly target potential new followers and users.
Whether or not it could prove to be beneficial for your business, only time will tell. However, thanks to Twitter’s new partnership with O2 Business, this could be the best time to try it out. The 2 companies are working together to help small businesses in the UK promote themselves and also improve how they engage with both existing and prospective customers.
To mark the partnership, O2 has also launched a Social Insights tool which will help those small businesses already using Twitter with practical advice on how they can improve their social media activities and outreach. There are 3 main components of the tool including:
- Social League - in essence this is a leader board where businesses can track their performance against other businesses of the same size, in the same area or market sector
- Dashboard - this function enables small businesses to assess their social media activity and identify its impact and reach etc.
- Social Toolkit - content on social media best practice is curated from a whole host of news sites and social media channels and is delivered directly to a member’s account. Tips and advice galore!
Like the sound of that? Well, if you sign up before 29th November, you can get £50 credit to spend on Twitter’s new advertising platform. Not only that, but you’ll also be in with the chance of winning £5k worth of advertising on Twitter. Just imagine what that could do for you and your startup! Full details on all the T’s and C’s can be found via the O2 Social Insights site.
One more thing - if you're on Twitter and you're not following us (http://www.twitter.com/@iamStartacus) then get on the case now!
Join Startacus - the Self Start Society!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The startup that is on a mission to empower cyclists everywhere by providing the world’s largest cycle route collection in its innovative app
Black Young Professional Network, aka BYP Network will hit and surpass their Seedrs £500k funding round target.
.jpeg)
Planning to hire an accountant for your startup? Here are a few of the things you should consider before you do just that...
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The Manchester-based startup that's created an app to enable hospitality businesses to maintain social distancing while still taking customer orders quickly
The lowdown on Bubo AI, the Yorkshire-based startup that's using AI to create value-based pricing for wholesale and distribution businesses
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
Published on: 21st November 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
