.png)
Advertising on Twitter - it's here!
by Startacus Admin
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising.
Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of followers who are advocates for their business or use Promoted Tweets to engage with and directly target potential new followers and users.
Whether or not it could prove to be beneficial for your business, only time will tell. However, thanks to Twitter’s new partnership with O2 Business, this could be the best time to try it out. The 2 companies are working together to help small businesses in the UK promote themselves and also improve how they engage with both existing and prospective customers.
To mark the partnership, O2 has also launched a Social Insights tool which will help those small businesses already using Twitter with practical advice on how they can improve their social media activities and outreach. There are 3 main components of the tool including:
- Social League - in essence this is a leader board where businesses can track their performance against other businesses of the same size, in the same area or market sector
- Dashboard - this function enables small businesses to assess their social media activity and identify its impact and reach etc.
- Social Toolkit - content on social media best practice is curated from a whole host of news sites and social media channels and is delivered directly to a member’s account. Tips and advice galore!
Like the sound of that? Well, if you sign up before 29th November, you can get £50 credit to spend on Twitter’s new advertising platform. Not only that, but you’ll also be in with the chance of winning £5k worth of advertising on Twitter. Just imagine what that could do for you and your startup! Full details on all the T’s and C’s can be found via the O2 Social Insights site.
One more thing - if you're on Twitter and you're not following us (http://www.twitter.com/@iamStartacus) then get on the case now!
Join Startacus - the Self Start Society!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Business owner? Here are some basic tips on how you can reduce the chance of accidents occurring in your workplace
True Gum is an innovative FoodTech startup that's created a chewing gum that's healthier and environmentally friendly too
Small Business Saturday aims to support, encourage and uplift small businesses across the UK with their first virtual roadshow
Got a construction project coming up? Here are a few reasons why it might be better to hire a crane than buy one
.jpg)
SME and starting to plan for Black Friday? These tips will help you create an effective customer comms strategy in the lead-up
.jpeg)
If your business is facing project delays or your meetings are no longer productive, these tips on how to improve your overall business efficiency should help
Crowdcube and Episode 1 forge partnership to back deep tech startups and invest in the next generation of digital infrastructure
Wellness app Urban raises £5.9 million on investment platform Seedrs to help it further develop its services and expand to more cities
Vi, a new 6-week digital programme for pre-seed and pre-accelerator level tech startups to prep them for investment, growth and scale launches
Vasile Foca, co-founder and managing partner at Talis Capital outlines why the Chancellor's measures are not enough to tackle the skills deficit and social security issues
Published on: 21st November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Small Business Saturday launches UK’s first virtual roadshow to support small businesses 29th Sep 2020 Small Business Saturday aims to support, encourage and uplift small businesses across the UK with their first virtual roadshow
- Crowdcube launches partnership with £100m fund to fuel digital infrastructure and deep tech startups 28th Sep 2020 Crowdcube and Episode 1 forge partnership to back deep tech startups and invest in the next generation of digital infrastructure
- On-demand wellness app, Urban secures major funding boost 28th Sep 2020 Wellness app Urban raises £5.9 million on investment platform Seedrs to help it further develop its services and expand to more cities
- Tech Startup Incubator Vi offers access and learning for pre-seed startups 27th Sep 2020 Vi, a new 6-week digital programme for pre-seed and pre-accelerator level tech startups to prep them for investment, growth and scale launches
