Advertising on Twitter - it's here!
by Startacus Admin
Within the last week, Twitter has announced that small and medium businesses and startups in the UK, Ireland and Canada can now use its platform for advertising.
Prior to this point of course, advertising on Twitter was something that was firmly aimed at the big boys - the corporates. Now however, small and medium businesses can either use Promoted Accounts to help build a community of followers who are advocates for their business or use Promoted Tweets to engage with and directly target potential new followers and users.
Whether or not it could prove to be beneficial for your business, only time will tell. However, thanks to Twitter’s new partnership with O2 Business, this could be the best time to try it out. The 2 companies are working together to help small businesses in the UK promote themselves and also improve how they engage with both existing and prospective customers.
To mark the partnership, O2 has also launched a Social Insights tool which will help those small businesses already using Twitter with practical advice on how they can improve their social media activities and outreach. There are 3 main components of the tool including:
- Social League - in essence this is a leader board where businesses can track their performance against other businesses of the same size, in the same area or market sector
- Dashboard - this function enables small businesses to assess their social media activity and identify its impact and reach etc.
- Social Toolkit - content on social media best practice is curated from a whole host of news sites and social media channels and is delivered directly to a member’s account. Tips and advice galore!
Like the sound of that? Well, if you sign up before 29th November, you can get £50 credit to spend on Twitter’s new advertising platform. Not only that, but you’ll also be in with the chance of winning £5k worth of advertising on Twitter. Just imagine what that could do for you and your startup! Full details on all the T’s and C’s can be found via the O2 Social Insights site.
One more thing - if you're on Twitter and you're not following us (http://www.twitter.com/@iamStartacus) then get on the case now!
Join Startacus - the Self Start Society!
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Ignite returns to Newcastle, home to its inaugural accelerator programme, to launch a 3-month funded, pre-accelerator programme for up to 20 early-stage businesses.
The free online tool to help you save money on your mortgage, the easy way.
"If you want to teach a nation to read: Just turn on the subtitles". This simple advice might just help make kids become proficient readers...
The innovative N. Ireland based startup that'll help you save both time and money when importing...
Urban Massage announces new on-demand wellness services and immediately raises over £2.5m in investment via equity crowdfunding platform, Seedrs.
The innovative app which is creating a better way for law firms to communicate with their clients...
London-based startup Ugenie is aiming to allow businesses to efficiently engage & monetise their customer community via an affordable tailored mobile hub.
Thinking of entering and expanding your business into the US market? We chat to Michael Burke, Partner in the Washington, DC office of Arnall Golden Gregory LLP.
The FinTech startup which is on a mission to fix car leasing and make the entire process easier than ever before.
Early-stage startup CityRadar is a SaaS platform that aims to tracks, analyses and increase consumer spend in the hospitality, tourism & travel business sectors. We found out more...
Published on: 21st November 2013
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Trezeo looks to the crowd to target full UK launch 27th Jun 2018 Trezeo, a fintech startup focused on delivering financial stability to the self-employed, targets fully launching its income smoothing business account product in the UK.
- CliniShift awarded upSTART startup pitch title at Digital DNA 2018 21st Jun 2018 CliniShift wins the upSTART startup pitch title at Digital DNA for 2018, battling off against 24 other disruptive UK, NI and Irish startups.
- Launchpad, the award-winning incubator/accelerator building high tech startups in Cornwall 21st Jun 2018 Launchpad, an innovative, post-graduate incubation & acceleration programme developed by Falmouth University that aims to create new digital businesses to meet identified market demand in just 12 months.
- Lloyd's Lab begins global search for tech talent 21st Jun 2018 Over ten weeks, tech startups will be given the unique opportunity to work with Lloyd’s market experts to shape the next big innovation.
