A look at Momentum London - A growth platform for later stage B2B startups
by Startacus Admin
It’s fair to say that startups have access to lots of support these days. However, as startups look towards growth one area which still lacks support is making the shift to acquiring corporate clients.
Step forward Momentum London, a 3-month growth programme that offers later stage B2B or B2B2C startups the chance to learn how to navigate corporate complexities and validate their markets with large enterprise.
The 3-month programme recognises the challenges many startups face when looking to acquire corporate clients during their growth stage. Some of these challenges are because of the lack of enterprise experience within a team but much of it comes down to the inherent nature of the corporate world.
Long sales cycles, lack of insight re internal processes, lack of access to key stakeholders, the list goes on. Enterprise engagement done poorly can have a huge impact on cashflow and ultimately be the demise of your startup, but the reward when done correctly is huge growth.
These challenges have shaped how the Momentum London programme was developed.
The first 4 weeks are made up of masterclasses led by experts that have worked within corporates, high growth startups and experienced enterprise sales leaders. The aim being to help startups navigate complex organisations and learn how to sell to them.
The second 4 weeks pairs our startups with corporates from target verticals for market validation sessions. Sessions bring together both parties to validate the product or service ensuring strong product market fit, understand pain points and start conversations around commercial opportunities.
The final 4 weeks offer a range of sessions that engage corporate ambassadors from leading companies to develop opportunities further. Ambassadors are made up of gatekeepers and decision makers who can support startups understanding of internal processes and open further opportunities should a fit exist. The programme is attractive to corporates as they get access to some of the UK’s most innovative startups with less risk as the programme acts as due diligence.
Corporates can also develop their own innovation strategies via engagement with a range of sector agnostic companies that have a value proposition for their market. This helps corporates identify innovation opportunities first and see innovation they would not otherwise access.
The Momentum programme is fee based, zero equity and startups must apply to be a part of the curated cohorts.
The Momentum Programme aims to ensures startups can develop market validation with some of the world’s largest corporates, shorten sales cycles and establish a strong network and insight, to continue engagement long after completing the programme.
Momentum are currently looking for growing startups with a B2B or B2B2C focussed product, sufficient funding and who are looking to validate their proposition and open commercial conversations with larger enterprises.
They will have a fully developed product that is ready for the market and they will join us to develop market validation and enterprise pipeline.
Learn more about Momentum London, the programme fees and all the FAQ’s here - www.momentumlondon.com
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Published on: 25th February 2017
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