In all our time of exploring startups, social enterprises, and SME’s we have never come across a hotel that is also a social enterprise. Now we can check it off our list.
The Social Enterprise Hotel
The Green Rooms Actor’s Hotel which plans to open in the Wood Green area of London next year will be a 20-room hotel catering to theatre troupe cast and crew.
The problem is one that is widely known throughout the world of theatrical arts but rarely appreciated by the general population. The importance of accommodation and creative space cannot be overestimated but on the whole, groups struggle to house all members together with access to facilities necessary for rehearsal and collaboration.
The Green Rooms Hotel has been created by social enterprise founder Nick Hartwright who currently runs The Mill Co. Project, which facilitates studios and creative workspaces for independent artists and designers as well as small creative businesses. Alongside hotel entrepreneur Kurt Bredenbeck, he is creating Green Rooms in response to a lack of places where creatives can both live and work together.
Speaking with theatre magazine The Stage, Hartwright said, “We are targeting people in the arts and creative industries coming to work in London, but at the same time, it will be open as a hotel more generally. Fingers crossed, we will be pretty busy and have block bookings going forward. I have done a lot of research into this and there is nowhere like it. London is insanely expensive for accommodation, but there is a constant stream of people coming to work here, so hopefully it’s a no-brainer.”
But it is not just those taking up residence who will benefit from the hotels launch. They plan to hold a free monthly programme of cultural events for the public which will be created and led by the professionals residing in the hotel.
It also sees the restoration of a grand historic building which was originally the North Metropolitan Power and Electricity Company built in 1925, and in this way the project is a great example of how disused space can be recommissioned to serve a purpose which is wholly fitting with the needs of the modern world.
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