8 Marketing Materials To Make Your Start-up Stand Out At Events
by Startacus Admin
Attending an event or expo soon? Here are a few ideas for marketing merchandise that can help your startup stand out.
Marketing is about more than just the look of your logo and design; it's about brand value. We're not just talking about a "cool" company that's worth something because it’s hip and trendy; we're talking about an entity with measurable ROI. Marketing also doesn't need to be "sexy." It's as simple as thinking through what makes your company worth investing in to begin with.
Why Does Marketing Matter For A Start-up?
Your marketing materials don't have to look like everyone else’s. While it might be tempting to approach marketing like a creative director, marketing should always be about your business. As such, you can set yourself apart with unique design choices and the right kind of content.
Here are eight tips that will help you stand out from the pack:
Custom Straw Hats
There are lots of companies that have custom t-shirts at events, but custom straw hats? Now that will allow you to stand out!
Check out Anthembranding.com and put your logo on a hat that will not only be functional for your staff but will also look different from your competition.
Logo-embossed Tote Bags
Have a ready supply of tote bags that are not only beautiful but unique to your company?
If you're going to be giving out products at an event, you might as well have custom totes that people will remember.
Customized Ice Cubes
Okay, so this sounds a bit wild, but customized ice cubes will really have your company stand out!
Ordering custom ice cube trays to use in your drinks is a clever and creative way to take advantage of the power of branding.
Customized Shirts
Looking to go even further with branding at a trade show or event? Customize your own shirts!
This will also be great if you're going to be providing "freebies" at the event and want people to remember you.
Shaped Business Cards
These "graphic" business cards are a unique way to get your brand out there and make your company stand out, but everyone's cards are rectangular, so why not go for something different?
Your business card can stand out when it's shaped like an oval, or a star, or anything else with your brand's logo on it!
Customized Guitars
Well, maybe it’s not for every brand, but what if your brand is working in the music industry?
This is a super creative way to get your brand out there at events and get people talking about what you provide for them.
Customized Roller Skates
If you're at an event that involves a lot of walking, this is a great way to get people to see your brand in action AND get people moving!
It's also a great way to showcase that your company is fun and takes a different approach to life, plus roller-skates are great fun!
Customized Mugs
Don't have ceramic mugs yet?
It can be a coffee mug, a hot chocolate mug, or even something totally crazy. Either way, it's an example of how you can give away branded items at events and still get people talking about your brand.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 15th March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
