7 Ways To Optimise Your Online Presence For Mobile And Reach An Even Bigger Audience

by Startacus Admin

Today, having an online presence is more important than ever before, no matter what kind of business you run. Whether you’re selling products or services, you can be assured that the majority of your customers are going to be searching for what you offer online - and you want to be right there when they are looking. However, building a simple website and publishing it is no longer enough to constitute an online presence. Today, an increasing number of consumers are using their mobile devices to search for anything and everything, so optimizing your online presence for mobile is absolutely essential. Here are some of the best ways that you can do just that.

A Responsive Website:

First of all, you will want to make sure that your website is responsive whenever it’s used on a mobile device. Whether your customers are using a small-sized smartphone, a phablet, or a tablet, you will want to ensure that they are getting the best viewing experience of your site, and a responsive design will do just that. The good news is that even if you’re on a budget and building your own website using a platform like WordPress or Shopify, there are several excellent responsive templates to choose from.

Build a Mobile App:

Building a mobile app has a myriad of benefits for your business. Not only does it allow you to have your brand and your logo right there on a customers’ smartphone screen when they unlock it, but you’ll also be able to keep them up-to-date and stay in touch with your customers through push notifications. You can develop an app to sell your products on to make the shopping experience easier for your customers, or if you don’t sell products, create a branded app that customers can use to be more productive or even have fun - the list is endless.

Don’t forget; you’ll need to extensively test your app before it is ready to market. A regression test is the best way to ensure that there are no bugs in the code that could mess up the customer experience. You can learn more about regression testing from Global App Testing - an app testing company offering regression tests and more to ensure that your app is user-ready. You can read more here.

Social Media:

How many of us actually use our desktop and laptop PCs exclusively to look at social media? While you might sneak a look at your Facebook feed or keep up with the latest Tweets from your desk when you’re on your lunch break at work, chances are most of the time you catch up with social media you are doing it from your smartphone. Utilizing social media platforms is a great way to further optimize your brand’s online presence for mobile by providing your customers and followers with a very mobile-friendly way to stay up to date. Don’t forget to optimize any content that you upload to social media networks for mobile, too - for example, Facebook videos will need subtitles, as they do not automatically play a sound when a user scrolls over them.

Video Marketing:

With an increasing number of people using their smartphones and tablets to consume online video, video marketing is an excellent way to put your brand in front of more customers on mobile. You can create interesting videos that teach your viewers something new and tie into your brand to create more awareness. Then all you need to do is upload them to platforms like YouTube and Vimeo. If you’re on a budget, you might be surprised to hear that it’s easier than ever to create your own brand videos - you can even create high-quality ones using a modern smartphone of your own and a simple free or cheap editing tool.

Email Marketing:

While many people still open their emails on desktop, the number of emails that are opened on a mobile device is on the rise, and it is only continuing to grow. Because of this, if you are utilizing email as a method of marketing your products and/or services to your customers, it’s important to ensure that your email templates are responsive and optimized to be viewed on a mobile device. If you’ve ever opened an email that can’t be read on a mobile or the links are too small to click, you’ll know how important it is to make sure that your emails are easy to read when opened in the mobile app. Otherwise, you can be sure of one thing - your emails are going to get deleted before they’ve even had a chance to make an impact.

Connect With Influencers:

Influencers are users who tend to utilize social media platforms, often on mobile, in order to promote products and services on behalf of brands. They tend to have a large number of followers, and their messages hold a lot of weight when it comes to the purchasing decisions of these individuals. Many influencers are active on Instagram, simply because this platform is one of the best for displaying photographs and videos, and with Instagram mainly viewed on smartphones, this is an ideal way to improve your online presence on mobile. Find an influencer in your niche and spend some time getting to know them and what they do. Many influencers will promote your product or service in return for getting it for free.

Google My Business:

Last but not least, make sure that you have created a Google My Business listing. These listings show up first and are often the most predominant when a user makes a search for a product or service that is in their local area on their smartphone. Your Google My Business listing should include as much information as possible about your company, including a link to your website, opening times, photographs, reviews, and anything else that is important for your potential customers to know about.

When it comes to boosting your online presence, businesses can no longer focus only on how things look to people using a desktop PC or laptop. With mobile use continuously on the increase, include these seven steps in your strategy to reach more mobile customers.

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Published on: 5th August 2020