7 Kinds of Courses That Can Benefit Every Entrepreneur

by Startacus Admin

Spearheading one or more startups can be a fun and fulfilling experience, but it also comes with plenty of hurdles along the way, not least of which is the learning curve involved. To be a competent and efficient business owner or manager, you'll need to invest some time and/or funds into your education and betterment.

While some courses are designed to help you thrive within a specific industry or occupation, there are others that can give you an advantage in any business endeavour. With that said, here are seven kinds of educational courses that can take your abilities as an entrepreneur to the next level:

1. ILM Level 7 Executive Coaching Courses

The ability to coach and train your employees from an executive standpoint will always be useful in any corporate environment. With the confidence and competence to communicate and direct an audience like a true leader, you'll be more likely to facilitate success in any corporate environment.

The Institute of Leadership and Management (ILM) is the top management qualifications organisation in the UK. For example, this course provided by The BCF Group will give you an ILM level 7 coaching certificate that proves you're a high-level executive coach and mentor, which can be helpful not only for managing your own companies, but also for increasing your eligibility as a managerial employee.

2. Search Engine Optimisation (SEO)

Every business that has a website can benefit from enhanced search engine rankings. Most companies outsource their SEO duties to save time and effort, but paying someone else to do the job certainly isn't the most cost-effective solution.

Furthermore, with a hands-on approach to your SEO campaigns, you can be sure that all factors are being covered on an ongoing basis, as opposed to blindly trusting your site's rankings with an SEO firm. While SEO can be a complex topic, entry-level courses can be completed in just a few weeks and will provide you with a basic understanding of the steps you need to take to get all of your pages to rank better.

3. Content Writing & Distribution

Regardless of which industry you operate in, authoring and publishing quality content will always help you achieve your goals faster. Poor quality content or a small web presence can negatively affect your brand's reputation by giving the impression that you aren't established and reputable.

On the other hand, if you're continually posting an abundance of great content to the web and it all points back to your pages and websites, such constant exposure will only serve to increase brand authority and awareness. While you may not be able to become a great writer overnight, depending on your skill level, you should be able to get your writing and publishing capabilities to a decent level within a few weeks to a few months.

4. Web Design

No matter what kind of business you run, it can never hurt to have a better-looking website. Relying on professional web design services can be expensive for an entrepreneur who is regularly putting new sites online. If you really want to maximise your potential, consider taking a basic web design course.

You may want to start with template-based design using a content management system (CMS) like WordPress. From there you can learn how to edit CSS stylesheets and HTML components to further customise your themes.

5. Social Media Marketing

Leveraging the power of social media will help you generate extra traffic and leads at a phenomenal rate. Many social media marketing (SMM) courses can be completed in just a couple of weeks and will provide you with the fundamentals you'll need to start getting the most out of social networking platforms like Facebook, Instagram, and YouTube.

This is a particularly valuable skill set to have because you can offer social media management solutions on a freelance basis and charge a premium for your services. 

6. Marketing & Lead Generation

The ability to put a brand in front of the right audience will always be helpful for any upcoming start-up. As an entrepreneur, one of your strongest skill sets should be marketing.

This can be a complex and lengthy topic to delve into, but entry-level courses can teach you a lot fairly quickly. Turning traffic into leads – lead generation – is another discipline that every business owner should become familiar with.

7. Business Management

Business management courses can help any company owner or manager become a better administrator. If you plan on operating multiple businesses at the same time, you'll need a solid system in place for accounting, record keeping, and other mission-critical processes.

A simple business management course from a site like Udemy can really help take your administrative capabilities up a notch.

Building a Skill Set that Propels Your Companies Towards Success

Ultimately, all of the above courses are designed to help you achieve one main goal – becoming a better business owner and operator. By taking one comprehensive course in each of the above areas, you can be sure that you're building a solid foundation for every endeavour to come.

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Published on: 12th April 2019