6 tips for boosting relevant job applications
by Startacus Admin
Here, our careers marketplace partners Jobbio share six key tips on how to drive traffic and boost relevant job applications when looking for talent for your business. (Originally published here.)
"Talent nowadays can afford to become pickier due to the sheer amount of opportunities that are available to them. Statistics show that 25% of job postings are left open for 60 days, suggesting the difficulty in cutting through the noise and reaching Talent. So, what can you do if your job is struggling and you are having difficulty filling a position? Here are our six key tips on how to drive traffic and boost relevant job applications.
Run an audit of your job posting
Low applications to your opportunities can likely be attributed to an ineffective job spec. To ensure that you’re optimising your posting, here’s a checklist to help you out:
- Add relevant skills and keywords to improve the searchability of the position on Jobbio.
- Indicate the candidate’s main responsibilities and requirements. Make sure to differentiate between what is required and what is preferred.
- Keep it simple, concise, and easy to read.
- Salary is one of the biggest motivations for applying for a job, so there’s no reason not to include one.
- Give your posting visual appeal and personality. Company culture is increasingly important – make sure to showcase this!
- Make your benefits and perks stand out.
- On Jobbio, you can include questions that Talent need to complete in order for the application to be processed. This ensures that you’re not only getting more applicants but ultimately getting more relevant applicants, by deterring unqualified candidates from applying for your roles.
Find the ingredients that you need for a perfect job spec here.
Use a more recognisable title
Certain job titles are more creative and reflective of your company culture but this can lead Talent, who are often looking for familiarity, to skip over your position. It’s important to consider whether it’s worth risking alienating some candidates. If you can’t change the title, use keywords to work around this.
Share your job through your own networks
Your own network is incredibly powerful; your Twitter, Facebook, LinkedIn even Snapchat followers are already engaged with your company, making them the perfect people to reach out to. You may be able to convert passive job seekers into active ones by showing them opportunities with their favourite brands. Discover simple yet effective social media recruiting strategies that you can implement here.
Boost your employer branding
Candidates evaluate future employers based on numerous factors – culture, benefits, reputation, development opportunities, and more. If you can’t demonstrate what makes you a unique, top quality employer, you’re going to have difficulty attracting top Talent. You can start with basic perks to boost your employer branding and move up to additional benefits such as gym memberships or subsidised meals.
Go offline
Despite society becoming ever more reliant on digital and online platforms, there is still immense value in face-to-face connections. Some of the best and most meaningful connections can occur offline so embrace careers events and other opportunities to interact with Talent. You’ll be able to capture a large audience of active and passive job seekers, and explain to them your roles and company in a lot more detail than a job posting could.
Go mobile
Last but not least, if the number of applicants isn’t what you’re struggling with, but rather the time to hire – using Jobbio’s app can help with this. With the app, you can engage with candidates in real-time and even use your commute to efficiently manage your Talent. You’ll be able to accept Talent, move them into folders, and message potential candidates all on your mobile and on-the-go."
Looking for other personnel and recruitment tips for your startup? You might want to read:
- Employee Benefits that won't break the bank
- The biggest challenges in attracting talent to your business
Startacus (that's us) and Jobbio have recently joined forces to create a startup careers marketplace channel for the startup community.
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Published on: 30th November 2017
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