5 Types Of Marketing Media And How They Drive Sales

by Startacus Admin
A well-rounded marketing strategy is one that covers multiple channels simultaneously. There are a plethora of marketing mediums out there today. Finding the ideal combination for a business can take time. Below are five of the most common and most significant types of marketing media and the role they have to play in driving sales.
Print media refers to everything from national newspapers and magazines to leaflets that you print up yourself. Print media isn’t as important as it once was. We now live in a digital world. However, that doesn’t mean that print media isn’t still an effective means of reaching out to new audiences, especially those that can’t be reached via digital channels for some reason.
While the audience for most print media is now smaller than it is for digital media, print media is still considered to be more authoritative. An ad for your product or business in a print publication carries more prestige than an online one will. There are also some demographics, especially older demographics, who are much easier to reach effectively through print media than other forms.
E-mail marketing is often thought of as being outdated now, but it has been around for a very long time, after all. However, there is a good reason that e-mail has proven to be such an enduring technique and continues to be utilized today. When it is done right, e-mail marketing remains a very effective means of reaching out to new audiences and retaining existing customers.
Online Video
Television used to be the most important media for marketers to focus on, but this is no longer the case. Traditional TV advertising has moved online now, and short digital videos are the name of the game. If you can get your adverts put on the right YouTube channel, then the exposure that you can achieve is off the charts. Not only this but you will be able to take advantage of Google’s advanced profiling algorithms that it uses to match adverts with users.
Regardless of the platform that your marketing videos are hosted on, they can be a very effective way of not only promoting the existence of your business and products but also of informing and educating potential customers about them. Whether you have a full video with audio or a simple animation with text overlaid, it is easy to convey a lot of information quickly in a well-made video or animation.
Live Presentations
This type of marketing is often overlooked but plays a central role in the marketing strategies of numerous businesses, especially those that sell their services directly to other businesses. Presentations are an effective means of informing audiences about your products, as well as selling them. For businesses that need to convince other businesses to buy their stuff, this makes live presentations very important.
If you want a presentation to be effective, you need to plan it out properly beforehand. This is easier said than done; giving a good presentation is difficult if you’ve never had to do it before. However, there are things you can do to prepare yourself for the challenge. Working with a presentation design agency, like Buffalo 7, can be a great way to ensure that you get professional looking results every time.
Social Media Marketing
If you manage to leverage social media marketing to its full effectiveness, it can easily become the single most effective marketing media your business uses. Social media platforms make it possible for businesses to focus their marketing on specific audiences and demographics. In doing so, businesses can significantly improve user engagement with their content.
There are numerous different social media platforms on the market now, and businesses will want to target as many of them as possible. Not only can businesses promote themselves easily on social media, but they will also be able to track the impact that their marketing is having on their audience more easily. Looking at things like hashtags and mentions of your business will tell you how popular you currently are with audiences.
To be successful in the realm of marketing, your business needs to be able to exploit multiple marketing channels simultaneously. Businesses that limit themselves to just one or two mediums or who fail to identify the most fruitful mediums for them to target will never be able to achieve the kinds of results needed to outclass your competitors. All of the marketing media outlined above remain effective today. You just need a skilled marketer to help you exploit them properly.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
2021 may be a challenging time to start a business, but these tips should help you get it right...

Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event

Keeping customers engaged is vital for any small business - these basic tips will help you do just that

Need a temporary space or structure for your startup? Here are a few of the key factors that you should consider

Realife Tech and Southampton FC launch new partnership to help transform current engagement with fans and provide safety-minded experience when stadiums reopen

Rob Edmonds, Founder and Creative Director at NRG Digital, shares his advice and tips on how to adapt your internal comms to keep your team engaged

The lowdown on Timekettle - the LA-based startup that has created the world's first bi-directional translation earbuds

Innovative, purpose-driven startups with a focus on sustainability wanted to join the latest cohort of Huckletree’s Alpha Programme

Uppbeat is an innovative music platform for content creators to find the perfect tracks for their videos, without any copyright issues or challenges

Planning to launch a new product? Fiona Bennington from Nuli Design shares insights and advice on what to consider, before you do just that
Published on: 19th August 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startacus and Hatch Enterprise offer speed networking IWD-inspired event 24th Feb 2021 Startacus and Hatch Enterprise celebrate International Women’s Day by partnering with NetMinds to bring together female founders for a virtual speed networking event
- Wombat lands £2m investment as appetite for thematic, fractional trading grows 9th Feb 2021 The innovative investment platform Wombat secures major funding to help with further development and to expand the shares and investments on offer
- TryTech Aims to Help London’s Disadvantaged Young People Develop Skills and Careers in Technology 9th Feb 2021 Innovative new platform, TryTech is launched aiming to provide young people with the skills, knowledge and support to secure knowledge-based roles in tech startups
- STEMS seeks to examine the diversity of STEM talent in NI 8th Feb 2021 Startacus & Matrix NI partner on STEMS, 3 interconnected events, exploring themes around AI and bias, STEM development in schools & the workplace, & tech growth & entrepreneurship