5 things that can make a big difference to the success of your webinars

by Startacus Admin

 

Want to make sure your webinar is a success? These tips will help you do just that...

If you’ve only recently got into the habit of holding regular webinars, you could have found yourself stumbling in your attempts to fulfil many achievements often attributed to webinars – like building a strong brand, establishing authority and generating plenty of leads.

According to one rather dispiriting statistic from Search Engine Land, 8.78% of webinars fail to attract more than 50 attendees. If many of your webinars fall into this category or thereabouts, what can you do to encourage attendance rates to shift in the right direction?

Give your webinar a title that draws attention

The title of your webinar is the first thing many of its prospective attendees could learn about it. However, you can’t expect to be able to write a title that piques their interest unless you know what these people genuinely want.

If your webinar will focus on – for example – achieving success with social media marketing, a power- punching title like “How to make your mark with social media marketing” could tempt many members of your target audience into registering as would-be attendees for the webinar.

Pick the right day and time for your webinar

What exactly would be the “right” day and time? Research suggests Thursday and 11am – but various other days and times have found to also bode well for webinars.

Those include Tuesday and Wednesday, which both only slightly trail Thursday on this score – and 1pm and 2pm are competitive with 11am as promising start times for webinars. However, if you are reaching out to a global audience, you should take close account of time zones, too.

Use a high-quality headset or microphone

One risk of simply using your laptop’s built-in microphone for webinars is that it could struggle to pick up quite enough details of your voice, potentially leading some to get lost in translation.

To save your audience from repeatedly straining to hear your voice, you should invest in a separate microphone or headset accessory for connecting to your laptop. Your objective here is to make sure the webinar attendees can consistently hear you speaking in crystal clarity.

Keep your webinar between 30 and 45 minutes long

This rule of thumb is borne out by webinar statistics mentioned in a Medium article. These statistics include that 41% of webinar attendees favour webinars half an hour in duration, while 44% of attendees prefer webinars lasting 45 minutes instead.

Only 5% of webinar attendees want webinars to last 20 minutes, while almost as small a proportion – 10% – seek to go to webinars that run for a whole hour.

Choose a webinar platform that would meet your needs

As you look for a webinar platform, ask yourself which one would be best at fitting your budget while still providing you with all of the features you deem indispensable.

The ON24 Digital Experience Platform is one piece of software that would let you easily – as and when you want – create, scale and personalise a webinar and so tick many of the boxes likely to be particularly valued by your target audience.

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Published on: 4th August 2021