5 offline ways to market your new business
by Startacus Admin
Most people believe that nowadays, digital advertising is the only method to market your start business. While this may be true for a particular target group, some of the top marketing strategies happen offline. If you have not been serious with your offline marketing ways, then it is time that you proffer your start-up business a boost with the following methods:
Get inventive with business cards
Investing your money in well-designed business cards is a very effective way to make your new business to be known. Set your brand name apart by selecting a unique design that mirrors your brand principles and originality. Always certify that everybody who is somebody in your business has their cards to give away since you never know when they will want to share your company details with a potential client. For your business to be notable use colored business cards instead of the regular white.Use flyers
Another great way to get your business out there to your targeted market is to offer away printed advertising material. Flyers might seem like an old marketing tactic; however, that does not mean that it does not get desired results. Go an extra mile and innovate beyond the standard template. There are so many creative ways to get your targeted market interest through flyers and pamphlets, thus ensure yours are realistic for reading and keeping.
Set up posters
Putting up posters in tactical locations around your business area can be reasonably effective. Think shop windows, local cafes, shopping centers, business centers, etc. – however it is essential you get authorization before you put up your posters wherever. If designed uniquely, posters can be very attention-grabbing. Mix this with an effectual area where people frequently pass or visit, like the counter at a cafe or an elevator, and you can almost be certain that your business message will enter their heads on an everyday basis.Advertise in local and free papers
Most small business owners ignore the local free papers, yet they can be rather noteworthy and extensively read because they are free. A well setup advertisement with an attention-grabbing logo will certainly not go wrong – and because you are keeping to your neighborhood, your fellow neighbors will be more concerned in discovering about you instead of other similar businesses in other areas.Talk about your business
Word of mouth is one of the greatest and most inexpensive methods, to market your trade locally. With word of mouth makes information to spread faster and this can be valuable for new businesses that are trying to get known, acquire clients, and boost their recognition. Do not let pass an opportunity to talk to individuals whom you meet at your local supermarket or coffee shop and let them be aware of what you do. If you do it tactfully, this is an excellent way to gain new clients in your locality.Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 26th November 2016
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
