5 offline ways to market your new business

by Startacus Admin
Most people believe that nowadays, digital advertising is the only method to market your start business. While this may be true for a particular target group, some of the top marketing strategies happen offline. If you have not been serious with your offline marketing ways, then it is time that you proffer your start-up business a boost with the following methods:
Get inventive with business cards
Investing your money in well-designed business cards is a very effective way to make your new business to be known. Set your brand name apart by selecting a unique design that mirrors your brand principles and originality. Always certify that everybody who is somebody in your business has their cards to give away since you never know when they will want to share your company details with a potential client. For your business to be notable use colored business cards instead of the regular white.Use flyers
Another great way to get your business out there to your targeted market is to offer away printed advertising material. Flyers might seem like an old marketing tactic; however, that does not mean that it does not get desired results. Go an extra mile and innovate beyond the standard template. There are so many creative ways to get your targeted market interest through flyers and pamphlets, thus ensure yours are realistic for reading and keeping.
Set up posters
Putting up posters in tactical locations around your business area can be reasonably effective. Think shop windows, local cafes, shopping centers, business centers, etc. – however it is essential you get authorization before you put up your posters wherever. If designed uniquely, posters can be very attention-grabbing. Mix this with an effectual area where people frequently pass or visit, like the counter at a cafe or an elevator, and you can almost be certain that your business message will enter their heads on an everyday basis.Advertise in local and free papers
Most small business owners ignore the local free papers, yet they can be rather noteworthy and extensively read because they are free. A well setup advertisement with an attention-grabbing logo will certainly not go wrong – and because you are keeping to your neighborhood, your fellow neighbors will be more concerned in discovering about you instead of other similar businesses in other areas.Talk about your business
Word of mouth is one of the greatest and most inexpensive methods, to market your trade locally. With word of mouth makes information to spread faster and this can be valuable for new businesses that are trying to get known, acquire clients, and boost their recognition. Do not let pass an opportunity to talk to individuals whom you meet at your local supermarket or coffee shop and let them be aware of what you do. If you do it tactfully, this is an excellent way to gain new clients in your locality.Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on OneThird, the foodtech startup that's tackling food waste via its innovative solution for predicting the shelf life of fresh produce.

Karen Meager, co-founder of Monkey Puzzle Training shares some insights on how leadership has changed in the last decade, and what it takes to be a great leader today.

Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.

Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.

Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.

Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.

Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.

Fashion innovation thanks to Italian Artisan and its B2B one-stop marketplace that connects international brands with hard-to-get authentic artisans.

Want to gain an edge over your business competitors? Listening to your audience is an absolute must.

The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
Published on: 26th November 2016
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Freightify secures $12M funding round to power digital transformation for freight forwarders 2nd Feb 2023 Freight rate management platform Freightify raises Series A investment to support further international growth and mission to help more freight forwarding companies digitize their operations.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.