5 more tips on driving traffic to your website
by Startacus Admin
Last week we highlighted 5 tips on driving traffic to your website and we promised we would be back with 5 more tips. So we are. Back that is. With 5 
more tips surprisingly.
Last week we highlighted Providing Good Content, Social Media, Offline Marketing and Sales, e-marketing, and Becoming Synonymous as our first 5 tips that don’t rely on and involve direct SEO work. There can’t be five more, I hear you cry - well yes there are and perhaps (maybe) next week we will return with 5 more (the suspense will drive you crazy!)
So without further ado, here are those 5 tips you can’t do without:
Have something Worthwhile
This probably really should have been in our first post as most of the other points are only significant if there is something worthwhile for a ‘visitor’ or ‘customer’ to see, buy or share when they visit your website. Make sure that your website is optimised in terms of the experience, the usability, the opportunity to buy, and the ease at which your customer can make that transaction.
Social Media Ads
Google Adwords, Facebook ads, Twitter ads - all three methods cost - but all three can be responsible for driving immediate traffic to your site and then potentially turning that traffic into paying customers. Also if you have a piece of promotional marketing, a picture, or a piece of writing that you can share via Facebook - you can also pay for that particular message to be promoted.
Press releases
Finding a good reason for a press release is key here - however most press releases are manufactured to make sure that the most recent news, story / non-story, celebration, makes the news. News = off and online media coverage and media coverage, whether it is good, bad or indifferent, and will certainly help drive traffic to your company website.
Email Signature
Every opportunity should be given to drive traffic to your website, and a worthy but not all that often explored option is the email signature. By simply adding a blurb and link at the bottom of your email (you can usually set this up automatically to be there with every email that you send), you are giving yourself a new opportunity for your website and business to be marketed and reached.
Create a promo video
They say (who are ‘they’ we wonder?) that a picture paints a thousand words and this is often very true of a promo video. Creating a clever promo video can have an amazing impact on your website traffic and also your overall business. Now don’t get me wrong, for every good promo video, there are 99 bad ones and it can take a few efforts and lots of creativity to get a worthy and sharable video, but the impact it can have on your business can be massive. A case in mind of this is this recent French toilet paper advert which went viral - and has had over 4 million hits to date. Proving how this relates to hits directly to the company website is tough - but when a video goes viral, the impact can be huge all round for the business or product it promotes.
Emma, Le Trefle (English)
If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Innovative startups are currently being sought by BMW Group Financial Services UK which has just launched the third instalment of its Innovation Lab
Starting a business can be a lot of hard work, so here's a few ways to avoid burnout and find a healthy work life balance.
At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
The lowdown on how an Australian startup generated global sales for their innovative product, "weighted blankets"...
At 82% the UK takes 4th place in the list of countries being most ready for automation and robotics, whilst 30% of UK population’s jobs are at risk of automation.
The innovative game, eQuoo that helps users build their emotional fitness and thereby help fight their mental illness
The London-based femtech startup that is using AI and genetic testing to provide a tailored oral contraception service for women
Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
Brandtech group, You & Mr Jones, has invested in ethical video startup Good-Loop who have closed a US $1.6m seed funding round.
Published on: 30th April 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Ideation NI Thon at NI Science Festival sets out to solve global issues 17th Jan 2020 At one-day event Ideation NI Thon, students will get the chance to solve global and local sustainability, environmental, city and health problems.
- NI startup ESTHER takes flight to New York 16th Jan 2020 NI startup ESTHER, a peer-2-peer giving platform allowing charitable donors to give money directly to people living in poverty, head to New York for a 4-day fact finding mission.
- 2019 stats show that the gender pay gap continues 14th Jan 2020 Recent research by Starling bank shows that in 2019, women earned up to £12,319 less per year than their male colleagues of the same age and within the same industry
- Digital DNA Awards 2020 nominations now open 13th Jan 2020 The Digital DNA Awards, held in partnership with MCS Group, celebrate the best tech talent, from companies of all sizes, excelling in the world of Digital and Tech and not just in NI...
