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4 surprising stats about the promotional product industry

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by Startacus Admin


When it comes to marketing your business in its totality, there are a great many ways in which one can actually go about it in general. Even though the options are many, the first option people end up turning to is social media for a large percentage of their advertising strategies. If you have still been unconvinced about promotional products and how useful they actually are, now is the time to jump onto the bandwagon and take full advantage of the rise of technological achievements in every possible way. With this, newer products are bringing fresher ideas to the minds of marketers like never before.

But why promotional products in particular? First of all, they hardly take much money to make and the returns will be huge for you in the long run. Of course, that is primarily if you make sure that your advertising campaign regarding these products is the best. With all kinds of Promotional products come new challenges as well as types of impressions that people can create using the products in a unique way. If you are the kind who is just getting started with promotional products and what they’re really all about, here are the four surprising stats about the promotional product industry:-

  • Over 80% of customers desire promotional products: The actual percentage is 83%, which is more than enough of an indication that customers are fully on-board with it. As long as it has a good and subtle message from the brand in question that resonated fully with the customers. For most companies, this is great news since the products are extremely economical to make from scratch with some amazing returns as well.

  • More than three out of five customers re-gift the items: If brands are worried about customers throwing the promotional items after a brief period of using them, then there is hardly anything to worry about. This is because most of them will simply pass on the promotional products if they do not find them useful anymore. This is actually a good thing in the long run since doing so will extend the use of those products and create more impressions.

  • A favourable view about the brand is generated after receiving the product: This is pretty much a no-brainer since we know that these products work well as both giveaways at trade shows and goodies to keep in the office. If a customer already has a favourable impression of your brand, it will grow further once they have received the product. That is for sure.

  • Promotional bags are some of the best: To all those of you who are still wondering, no this is not an exaggeration by any means. Most people don’t really think about them being the crux of most promotional products out there, but a lot of things have changed in the past few years. Something as simple as a bag that has been promoted in all the right ways could very well go on to give you over 6000 impressions or views per piece. This itself has made them the most viewed promotional products out there.

If you still have the question about promotional product services being able to fill the void, you have your answer now since promotional items in general do so well across the board. One thing is for sure - since it is a growing industry, there are a wide plethora of new technologies that one can take advantage of and use to the fullest. Do make sure that you take that leap of faith with a good amount of research to back it up.




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Published on: 9th February 2020

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