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4 Software Essentials Your Startup Needs to Adopt

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by Startacus Admin

Have you just launched your startup? Are you wondering how to increase sales figures and improve productivity? The latter question is a silly one to ask: of course you want to boost those aspects of your new business.

Yet even for established organisations, it’s tricky to enhance the likes of sales and efficiency – let alone for those just starting out. With that said, there is one shining light that can increase the overall effectiveness of your startup: software.

Thanks to the continued rise in technological advances, software has become a powerful tool for businesses to harness. When used, software can provide everything from automation to streamlining various processes.

Before delving too deep, however, here are four software essentials your startup needs to adopt right now.

Security software

It should go without saying, but it’s surprising how many new businesses will forget the need for quality security. Yet when it’s not utilised, your business could be at risk of losing everything before it even gets going.

To avoid losing vital business data, or compromising your customer details, invest in top-of-the-line security software. This will help prevent malicious attacks or viruses from affecting your company. Although, you should remember that strong passwords are just as important for stopping hackers in their tracks.

Point of sale (POS) system

If you are selling products or services, you need an effective point of sale (POS) system in place. It’s that simple. A POS, which combines software with hardware, helps with processing payments, tracking inventory, producing informative statistics, and more.

When it comes to selecting the right system, Software specialists Better Buys spotlight how to find the best POS option for your business. Make the right choice, and your startup will instantly improve its customer service, staff management, and marketing components.

Accounting software

Even if you are a maths whiz who loves crunching numbers, it’s important you invest in accounting software. There are a number of reasons for this, including:

  • The ability to automate your incomes and expenses. There’s no need to add figures manually – you can sync up your accounting software to automatically track activity from your business bank account.
  • It eliminates the possibility of human error. As much as you want to avoid it, you’re always liable to type in the wrong number, and this can quickly cause problems later on.
  • Thanks to the automation of tracking and adding your financial activity, you have more time to spend on other tasks.

Customer relationship management (CRM) system

Obviously, customers are essential for your startup. Without them, you have no chance of generating any revenue or even functioning as a business. As a result, you need to build a strong relationship with your customers.

This can be massively helped with a customer relationship (CRM) system. While this isn’t a new system by any means – it has been around in some form since the 1980s – CRM software assists with storing information about a company’s interactions with its customers. With this information, the CRM can be used to enhance marketing efforts and boost sales conversions via various automated processes.


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Published on: 26th March 2020

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