3 Social Media Tips For Growing Your Business

by Startacus Admin

Planning to use social media to help your business grow? These basic tips will help you do just that...

Trying to grow your business online is more important than ever in 2021. Social Media is key for businesses in general and these tips will help you utilise your social media platforms to get you ahead of your competitors.

Once you know the basics of Social Media management and have set up some accounts, you’ll be good to go. Here are 3 key tips to get you started:

House Style

Make sure that all content you put out across your social media is recognisable. What we mean by this is that if you’re putting out a post on Twitter and want to do the same on Facebook then ensure they’re written in the same voice, your companies voice. If in doubt you can use a social media planning website to send out all your content in an organised fashion.

Sometimes one post on one social media platform might be the first point of contact between a customer and your business. So, you want to look good. If the content is lacking or they notice another social media platform hasn’t posted in a while then they might not be impressed.

Pictures and Video

The first thing people will see on your social media, if you choose to include it, will be your digital media. This essentially refers to pictures, videos, GIFs and other non-text content. So, it’s important that this media is not only high quality but is also relevant.

If you want to sell your products, you need the images and videos you use to sell it for you. Poor quality media will make it look like you have a poor quality product. If you don’t have the capacity to develop videos in-house, it may be worth outsourcing it to ensure you stand out from the crowd. To browse some examples and get a feel for the costs of these services, you can explore the video production from Origins of Motion. This Milton Keynes based company create high quality videos and eye-catching content that will be sure to engage your audience on social media. Professional content like this will show how serious you are and will persuade customers to invest in your brand.

Engagement

As much as you want people to see your content, you also want them to engage with it. So, we want to see promotional material that makes the target audience want to click and view. You can do this a number of different ways.

You could do giveaways for a product. You could get your followers to share posts to enter, therefore reaching new potential customers. You can double up on this by saying to enter not only do you have to share posts, but you have to follow the social media account in order to be a potential winner.

Another idea is to have links to offers with engaging content. You could tweet out a 20% off sale for a certain product on your website alongside a fun looking graphic. Some people might just scroll past a business Twitter post that’s all text but if you’re seeing the fun graphic that’s showing you the offer it will get people to stop and look. The good thing with Twitter is that you can view how many people have seen your post and how many clicked links you’ve inserted. So, it’s very useful. You can read all about Twitter analytics and how it works if you’re unsure.

These three social media tips are just the tip of the iceberg, but if you want to get ahead of your competitors then you should start with the basics and move on up. Remember it’s key to think what’s best for your business and know what your target audience want to see. Be consistent and you should be able to build a trusted brand voice on today’s most popular social media sites.

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Published on: 22nd March 2021