3 Smart Ways to Promote Your Culinary Business

by Startacus Admin

Competition in the Food and Beverage industry is vehement, meaning for your brand to be gainful you'll need to be dedicated to promoting and marketing your business. Now with the world gripped by coronavirus, culinary business owner will need to think how they can come back stronger after the threat of covid-19 hopefully ends.

While dining has definitely become a recreational activity, unlike most others your success as a culinary business owner will be dependent upon leaving a lasting impression of flavors, experience, and aesthetic. A sustainable Culinary business obviously needs to produce good food and beyond that needs to cultivate a want for its products and services. 

Blogging

Your SEO strategy should begin here. Blogs are great ways to build a sense of community with your customers and let them know who you are. The best way to get this going is to have your own blog on your business website. By incorporating your blog with your other social media platforms (which are also essential) such as Facebook, Instagram, and Twitter, each blog post will reach exponentially more people, making your blog your best communication instrument. Running a blog also gives you the opportunity to explore and experiment with the voice you want your business to have. 

Influencers / Food Blogger Outreach

Producing hype or reviews can be a real challenge, especially for relatively new businesses. One of the most effective marketing techniques that exists today is utilizing other businesses in your efforts. An excellent (and fun) way to generate reviews and create a buzz for your brand is to invite influencers and/or Food and Beverage bloggers to try what you're offering. Simply put, influencer marketing is marketing that's done across social media platforms that utilizes product mentions and endorsements from influencers. 

Since influencers, including well-known food bloggers, have large and dedicated followings and are typically viewed as experts in their vocation, even one good write up from an influencer can generate major interest for your business online.  

Email Marketing

One of the earliest forms of online marketing, email marketing is still a vital and effective technique for promoting your culinary business. While companies used to rely heavily on getting customers to sign up for email lists in-person, or using business card fishbowls, these days we're more likely to fill short forms out online. Using an opt-in form that's visible on all pages of your website is a simple way to get people to sign up for your newsletter and special offers. You can even incentivise customers by offering a discount coupon along with sign-up. 

The best email campaigns utilize three basic types of emails: transactional, promotional, and relational. Transactional emails are the ones you get that confirm an action you've taken on a vendor's site like subscribing, updating information, or purchase receipts. The other two are useful marketing tools as they allow you to send patrons information and gifts, nurturing your relationship with subscribers in the case of relational emails, and promotional notifications such as information about special offers, events, and sales. 

To further improve the relationship between you and your patrons, you can ask them for feedback or reviews, or even to send in their own ideas for products or online content. This can often help you with content ideas for newsletters or blog posts as well as build a sense of inclusivity around your brand.

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• #food
• #beverage
• #restaurant

Published on: 20th March 2020