3 Sales Tips From Robert Aston The Barefoot Entrepreneur
by Startacus Admin
Sales is really good social communication. Sales is often misunderstood and vilified as something we are subjected to by over-zealous sales reps. Being a good salesman is not about taking cues from the Wolf of Wall Street. It is really about listening and communicating.
STEP 1 Selling is about listening to your customers.
Profitably delivering them what they tell you they need. As an entrepreneur you should be doing more listening than talking. If you listen to what your customers say, you can build a product or service they want.
If someone doesn’t want to buy from you don’t immediately be disheartened. Ask them why they didn't buy. Usually they will give you an explanation. Listen very carefully to this reason and act upon it. This is the feedback that will drive your business forward and make your next sales pitch successful.
STEP 2 All ideas need to be adopted by others.
Sales skills will ensure you translate your goals into others’ wants and needs. Following the first step allows you to understand your customer. Now you must convey your message to said customer.
Providing a concise and clear explanation ensures you are communicating the benefits of your product or service. Really take your time to ensure your pitch is clear. You know the product better than anyone. Take a step back, test your pitch on others and see if they are understanding your offer.
STEP 3 Selling is like riding a bike.
It doesn’t have to be your core skill, but if you can do it, you get to your destination faster. You can spend years developing the best product or service but if you can’t sell it that innovation is wasted.
Sales therefore is really about conveying the hard work you have put in to your wonderful product or service. Allow others to see the value you are offering.
Robert Ashton helps individuals, organisations and communities achieve greater, positive social impact through achieving economic self-sufficiency. He challenges assumptions to find new ways to solve the problems that prompt people to approach him for help.
He’s been described as a ‘disruptive innovator’, because he challenges the status quo, not for the sake of it, but because it enables him to reach the goal he can usually clearly see.
Robert is also a best-selling business author and thought provoking conference speaker. He has the intelligence and experience to see through the fear and fluster and sensitively deliver success.
Sales for Non-Salespeople: How to Sell Yourself and Your Ideas, and Succeed at Work
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Applied - The recruitment platform that will help you hire fairer, faster, and retain hires for longer...
Branswer - The lowdown on the startup that will help you write content on brand, every time...
Using satellite imagery, combined with machine learning techniques, AgTech startup CropSafe are on a mission to accurately detect and predict impending diseases within farmers crops.
Hike is an SEO platform built for startups that allows you to optimise your site and content and aimed at saving 75% on annual SEO costs.
The Festival of Female Entrepreneurs, now in its seventh year, is aimed at supporting women to build and grow sustainable businesses.
UK Chancellor Philip Hammond chose his Conservative Party Conference speech to suggest that he wouldn’t wait for an international consensus on digital services taxation.
The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
The innovative startup which “helps you build happy, productive teams by creating amazing onboarding experiences for new hires.”
Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
Published on: 8th December 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovative Electrical Clip hangs on to win INVENT Awards 2018 12th Oct 2018 The INVENT Awards 2018 from Connect at Catalyst Inc, took place in Belfast’s Waterfront, during which Gray’s Clip was announced as the overall competition winner.
- Vegan food business The Brook tastes crowdfunding success 11th Oct 2018 Vegan food business The Brook funds 130% in their first three days of their equity crowdfunding campaign on Seedrs, with the funds raised to go towards launching a new home delivery service.
- Six startups join Goldacre’s inaugural RElab accelerator programme 9th Oct 2018 Leading real estate tech investment firm, Goldacre, has announced the six startups selected for its inaugural RElab accelerator programme.
- Emily Crisps bags healthy £1m investment 4th Oct 2018 Emily Crisps raises over £1 million investment from Seedrs campaign to support expansion for it's healthy alternative to traditional potato crisps and fruit snacks.
