3 Sales Tips From Robert Aston The Barefoot Entrepreneur

by Startacus Admin

Sales is really good social communication. Sales is often misunderstood and vilified as something we are subjected to by over-zealous sales reps. Being a good salesman is not about taking cues from the Wolf of Wall Street. It is really about listening and communicating.

STEP 1 Selling is about listening to your customers.

Profitably delivering them what they tell you they need. As an entrepreneur you should be doing more listening than talking. If you listen to what your customers say, you can build a product or service they want.

If someone doesn’t want to buy from you don’t immediately be disheartened. Ask them why they didn't buy. Usually they will give you an explanation. Listen very carefully to this reason and act upon it. This is the feedback that will drive your business forward and make your next sales pitch successful.

STEP 2 All ideas need to be adopted by others.

Sales skills will ensure you translate your goals into others’ wants and needs. Following the first step allows you to understand your customer. Now you must convey your message to said customer.

Providing a concise and clear explanation ensures you are communicating the benefits of your product or service. Really take your time to ensure your pitch is clear. You know the product better than anyone. Take a step back, test your pitch on others and see if they are understanding your offer.

STEP 3 Selling is like riding a bike.

It doesn’t have to be your core skill, but if you can do it, you get to your destination faster. You can spend years developing the best product or service but if you can’t sell it that innovation is wasted.

Sales therefore is really about conveying the hard work you have put in to your wonderful product or service. Allow others to see the value you are offering.

Robert Ashton helps individuals, organisations and communities achieve greater, positive social impact through achieving economic self-sufficiency. He challenges assumptions to find new ways to solve the problems that prompt people to approach him for help.

He’s been described as a ‘disruptive innovator’, because he challenges the status quo, not for the sake of it, but because it enables him to reach the goal he can usually clearly see.


Robert is also a best-selling business author and thought provoking conference speaker. He has the intelligence and experience to see through the fear and fluster and sensitively deliver success.

 Sales for Non-Salespeople: How to Sell Yourself and Your Ideas, and Succeed at Work

 

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Published on: 8th December 2014