100 million water filter cartridges go to landfills

by Startacus Admin

Scottish startup Phox Water saw that 100 million water filter cartridges go to landfills every year. This is their simple solution.

A ridiculous 90% of all plastic ever created has not been recycled. There are 2 obvious ways to tackle Earth’s enormous amount of plastic waste: do something with it post-consumer rather than throwing it in the ocean or landfills, or use less of it in the first place. This has to start somewhere, so why not...water filters?
Scottish startup Phox Water saw that 100 million - 100,000,000 - water filter cartridges go to landfills every year which, as their intro video says, is enough to fill 50 jumbo jets. Their simple solution is to replace these ‘disposable’ cartridges with something refillable.
The Phox water jug, made with recycled, food-safe, BPA-free plastic and glass, works pretty much the same as any other, except that when the filter is used up, you open it up and throw away the eco-friendly contents. Then you simply tear open the paper sachets containing the refill substances and pour them in.
The first layer consists of non-woven fabrics which remove any remaining solid substances like rust, mud or soil from the water. The second layer is alkaline mineral balls to enhance the pH level of the water. The third layer is a NSF-certified activated carbon layer which absorbs the chlorine and eliminates heavy metals, chemicals, pesticides, and odour.. The fourth layer is NSF-certified ION exchange resins that adjust the calcium and magnesium content which softens the water. The final layer is filled with FIR ceramic balls to increase the oxygen content of the water, add some trace minerals, and remove bacteria.
Phox’s V2 pitcher was funding on Kickstarter and Indiegogo in just 34 hours for $58,884 and $67,494 respectively, far exceeding their goal. And for good reason. Knowing that your water is that much healthier and is preventing further damage to the environment can only leave a good taste in your mouth!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...

Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.

Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.

Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.

SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.

41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.

Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future

A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated

Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 30th June 2019
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.