10 FMCG startups selected for first Seedrs accelerator
by Startacus Admin
10 FMCG startups have been selected for the first Seedrs FMCG accelerator, which aims to help FMCG startups raise capital on the platform, giving the founders access to VC investors, supermarket buyers, branding experts and more through a series of workshops.
Running over 7 weeks, the accelerator ends with the startups launching a funding round on the Seedrs platform. Fast becoming the go-to place for FMCG businesses, Seedrs has successfully funded 12 deals in the F&B sector in 2019 so far.
The accelerator cohort includes: Punchy Drinks, Brain Fud, Rogue Preserves, Liobites, Holos Kombucha, BIB Wine, Sxottie, Protein POW, Griddle and Elizabeth D Bakes. Out of the 10 selected startups to take part, 6 of them have female founders.
Kirsty Grant, Chief Investment Officer at Seedrs, said:
“We’re so excited to be launching our first accelerator programme with such an impressive cohort of F&B startups. It’s also 
fantastic to see that six out of ten founders in the cohort are women.
We’ve been working hard to democratise access to capital since our launch in 2012, and this is a very promising step in the right direction. It was a really competitive process with over 100 applications, so watch this space for future programmes across a range of different sectors.”
The programme kicks off with the Access to Capital session where founders hear from Institutional investors including Omakase Investment Club, Edenred Capital Partners and The Craftory, as well as a session with Innocent’s head of New Markets. 
The Demo Day will take place on Thursday 12th September, where the startups will pitch to a room full of investors and launch their funding round on the Seedrs platform.
Good luck to the lucky 10 and we are hungry to see what comes next!
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Published on: 24th July 2019
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