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The target audience knows best: 7 reasons why you need to start listening to your audience

by: Startacus Admin ~ 25th January 2023
Want to gain an edge over your business competitors? Listening to your audience is an absolute must. Owner of a business but facing a stunt in growth? If you are looking for ways to overcome this hurdle and enable your business to thrive, you have come to the right place. In a highly-saturated market, you need to be able to make your business stand out from the competition.  How can you ...
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Is It Effective to Use Social Media to Promote Your Brand?

by: Startacus Admin ~ 24th January 2023
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers. The modern world is progressing very quickly. Things that were impossible yesterday already seem everyday and ordinary today. Many things that appeared not so long ago are so firmly included in the life of a modern person that it is already impossib...
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SMEs & Startups Urged to Boost Cyber Security Standards amid major Uber Data Breach

by: Startacus Admin ~ 16th December 2022
Small businesses to strengthen their cyber security practices now. Chris Pottrell, founder and MD of IT support services provider Nebula shares some guidelines on doing just that. As Uber becomes the latest victim in a series of high-profile cyber-attacks this year, leading IT expert Nebula is reminding startups and SMEs of the ever-growing cyber risk and the importance of increasing cyber def...
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Exclusive Digital Marketing Strategies that can turn Shoppers into Customers this Black Friday

by: Startacus Admin ~ 22nd November 2022
Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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Starting a New Business: How to Create Clientele

by: Startacus Admin ~ 24th October 2022
Getting customers for your new business is key to its success. These basic tips will help you help you build that all-important customer base. Arguably the most important aspect of any business’s success is its customer base. If you cannot attract customers to your business, you are going to have a very difficult time staying operational. Instead of waiting for customers to just stumble u...
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Oh behave! The beginner’s guide to customer behaviour analysis

by: Startacus Admin ~ 16th September 2022
The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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How to find stories for your startup presentations

by: Startacus Admin ~ 19th August 2022
Got a speech or presentation on the horizon? Vaibhav Vadera of Toastmasters International shares some basic tips to help you pick the right story for your audience... As a startup founder you will be giving plenty of presentations and using stories is a great way to illustrate key points and to make them memorable. It only takes a quick Google search to find endless pages describing why humans...
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Lack of Governance is What is Keeping CEOs up at Night

by: Startacus Admin ~ 15th August 2022
Erika Eliasson-Norris, Founder and CEO of Beyond Governance shares insights on why investing in governance from the off is so important... Being a startup CEO is tough, you’re balancing driving the business forward with the operations, HR, finance, legal and administrative aspects of running a business. There are so many demands on your time. Now, we’re often asked, what is the roo...
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Greenwashing - a sustainable e-commerce expert highlights the signs to look out for

by: Startacus Admin ~ 10th August 2022
Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm. Defined as when a company or organisation spends more time and money on marketing themselves as being sustainable than on actually minimising their environmental impact, greenwashing is the...
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The Mental Health Benefits of Sharing Office Spaces

by: Startacus Admin ~ 8th August 2022
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health. Remote working increased tenfold due to the recent pandemic. It was already on the rise, but quickly sped up when COVID-19 hit, and for many employees it was a big adjustment. Some love it and couldn’t dream of returning to the office full time. However, ...
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Essential Compliance Tips For Growing Your Business

by: Startacus Admin ~ 28th July 2022
Startup or small business owner? Here's an overview of why compliance matters and how you can start implementing it into your business model. For a small business to succeed and survive past the dreaded five-year mark, business owners must do everything they can to ensure each piece works optimally.  If one part is underperforming, it can bring the whole business down. Like an otherwise w...
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Get Your Employees Upskilled: The Best Ways To Improve Your Business

by: Startacus Admin ~ 22nd June 2022
Want to revamp or improve your business? Here are some tips on how helping your staff to improve their knowledge and skills can be one of the best ways to do just that. The workplace is changing rapidly, and the skills needed to succeed in today’s fast-paced business world are changing along with it. Upscaling the skills of your employees is the key to revamping your business and making i...
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