Tips

Influencer marketing remains largely unchartered territory for many businesses, so here are some tips for getting it right on the first go. If you have seemingly exhausted all of the obvious marketing strategies for your business, your thoughts could understandably have turned to influencer marketing. Though "influencer marketing" might look like a scarily technical term, the principles of this ...
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Lessons from Goldilocks and the three bears and why in a competitive market place, ‘just right’ doesn’t go far enough! Entrepreneur, Alex Jenkins explains why... Many people argue identifying the gap in the market, or your unique selling point (USP) is the holy grail of business success, while others will stress it is all about drive and determination. To some it’s a ...
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Common costly mistakes when hiring a team. Use this UK focused advice, care of Simon Gilmour, Employment Law Partner for Harper James Solicitors, to help avoid high hiring costs, low workplace morale and mistakes which could have you constantly recruiting. Starting a business means putting together a crack team to help you achieve your dream – but making mistakes with who you hire, how...
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Research has demonstrated how productivity can be positively impacted by employee engagement and workplace culture. Jonathan Richards, CEO and co-founder at Breathe, explains... Productivity in the UK has been falling for more than a decade. According to the Office of National Statistics, it currently takes the country about 10 years to deliver the same level of growth it would once have achieved...
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Worried about your online reputation? Here are 10 tips for assessing the quality or otherwise of your own online profile, care of Charlie Terry, CEO of CEEK Marketing. You may have read in the news how Angry 'Game of Thrones' fans 'Google-bombed' the show's creators so that their photo now shows up when you search for 'bad writers'  A "Game of Thrones" Reddit channel named /r/Free...
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Business based in the States? Here's a guide to Workman’s Comp Insurance... With the amount of work and capital it takes to start a business, it's incredible that it ever gets done. Every day, energetic, hopeful Americans have an idea on how they can fill a niche in a demanding market, and they hang up a literal or virtual sign and open for business.  These go-getters write business p...
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Don’t worry if your business died. You just got a step closer to entrepreneurial heaven says Richard Myers, Commercial Director at Transmit Start-Ups. So, your first business didn’t work out the way you planned? You’ve had to call it quits or change direction? You’re back at the drawing board planning your next move? Congratulations – you’re now a fully-fledge...
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Today we are well and truly in the digital age, meaning that for those who want to make money online, there is a huge variety of options to choose from. However, one of the main things that you will need in order to be successful when it comes to making an income online is a website. Having your own website or blog is essential for obtaining and developing an online presence and enticing your cust...
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How can women effectively challenge gender bias in the workplace? Hayley Mackenzie from Boiler Guide, shares here thoughts and experience. "According to the Gas Safe Register, of the 100,000 Gas Safe registered heating engineers in the UK, less than 500 of these are female. The reasons for gender imbalance in the trades are many and complex, but the roots of the issue can be traced back to antiqu...
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When you set up and run a business there is a lot to think about and get done. So, it is not surprising that some things get neglected. It is understandable that security is not at the top of most entrepreneurs list.  But, perhaps it should be. Ask yourself, would my business survive a burglary? Usually, even with good insurance, the answer is no. Being without your tools or vehicle while yo...
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Should You Choose Manchester for Your Next Startup? Manchester is one of the UK’s biggest and most vibrant cities. It is the second largest city by area in the UK, after London. Any business looking to establish a foothold in the north of England should consider Manchester as a potential destination. As well as providing access to one of the UK’s most populous cities, Manchester is a...
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The angel investment landscape, everything you need to know. Angel Investment Network, founded in London in 2004, is the largest global platform to connect startups looking for funding with investors. Oliver Jones, their Head of Marketing, looks at the data from more than 100,000 businesses and 30,000 angel investors on its UK network.  Despite an uncertain economic climate, the start-up eco...
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