The Take.com- Explore products from your favourite movies
by Startacus Admin
Do you ever come across an idea that is simply so brilliant that you wish you had (and can't believe that you didn’t) come up with it first?
This is precisely how we feel about TheTake.com and we reckon that you will too.
TheTake.com has a very straightfoward premise - it lets you ‘discover products and places from your favouite movies’.
To illustrate, let’s imagine you are watching a Clip from ‘The Hunger Games’ on their site and Katniss is wearing a charming little faux bearskin waistcoat that you reckon would look just smashing on you. You pause the video, hover over said waistcoat and a little link appears which when clicked will show you where you can buy the very same garment or failing that one which is very similar. Just as you would expect, you can then be redirected to an e-store where the purchase can be made.
The same goes for locations - well obviously you won't be able to purchase them - but you can find out exactly where something was filmed with links to all the information on them that you could possibly wish for.
The team is based in New York and was founded by 2013 by Tyler Cooper, Chief Product Officer, Vincent Crossley and Chief Technology Officer Jared Browarnik from Columbia University's business and engineering schools.
A simple idea on the face of it perhaps but the team have plans which far and away surpass the relatively straightforward nature of the business, hoping that the system (and upcoming app) will become the ‘Shazam and Pinterest’ of video content eventually allowing customers to instantly identify products they want to buy at any point they wish during a movie.
We don’t envy them the task that lies ahead - just think of trying to index all of the possible purchasable products from thousands of films one frame at a time and you get a sense of the true complexity of the challenge they face. That’s not to mention the complicated techy stuff connected with syncing / seamlessly integrating the technology with the customers’ viewing experience.
Having said that we reckon that if they get this right, it could really be the one to watch.
Now to find a way to pay for all of the things we want to buy!
If like the folks at TheTake.com, you have a great idea the why not add it to our fab new collaboration space where you can get support from fellow self starters, mentors and investors and most importantly start making things happen!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 20th July 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.