SponsorsHive - the marketplace for Event Sponsorship
by Startacus Admin Published on: 22nd February 2013
Corporate and independent sponsorship is a massive global business and one which recent website start-up, ‘SponsorsHive’is seeking to make a name for itself in.
Its premise is simple. Presently, Event coordinators and planners often spend large amounts of time and effort in trying to coerce companies to sponsor their events. It is, according to SponsorsHive founder Sean Obedih, a “sluggish, old fashioned” and “totally out of sync” way of doing things when compared “with the rest of the tech industry.” His company hopes to remove what they see as unnecessary hassle by taking on the mantle of finding sponsors and sending them the way of organisers’ events.
The aim too, is to make it easier for companies who are looking to reach a certain audience with their brand. SponsorsHive lists the various events and the hope is that they will find a base ideally suited to them. In the same way a dating website recognises if people are interested in the same of things, so too does SponsorsHive understand the mutual benefits for coordinators and marketing managers.
Created by the same team who made “The Founders’ Hive” – a peer to peer start-up incubator in the UK - the website has without doubt the potential to find a strong market from which to add a useful service.
Financially, the estimated value of sponsorship in the UK alone is about £18.8 billion and globally will likely have seen a growth in the overall industry. For a fee of 10 per cent of the sponsorship total invested, Mr. Obedih and his company become the facilitators of the wider process.
We’re eagerly looking forward to seeing how this SponsorsHive fits into the multi billion pound industry.
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